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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Oracle, and dozens more, staff, operate, and measure their social media programs. With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Thank you to our sponsor ICUC Social.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest, please email Leanna Pham at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Erik Huddleston, CEO of TrendKite, joins the Social Pros Podcast to discuss the evolution of PR and amplifying earned media through social.
Tell the Bigger Story
Whether you realize it or not, when your business releases a product or service, you are creating a story. The content, the conversations, the social media engagements, these are all pieces of a greater arc.
As a result of today’s technological landscape, these stories have a far greater reach and lifespan than ever before. Traditional roles of PR and marketing are evolving, and, according to TrendKite CEO Eric Huddleston, should be heavily integrating modern developments like AI.
Through the use of tools and services like TrendKite, you can take in an even more significant picture and shape the arc of your story before it even begins.
In This Episode
- Why both online and offline media sources still matter
- What many businesses overlook when it comes to influencer marketing
- How to approach social both proactively and reactively
- How technology can greatly benefit PR pros by changing crisis management
- Why you need to heavily integrate PR with marketing
Quotes From This Episode
The future of earned media is an AI problem. Click To Tweet
“If we get to a better integration of PR with the rest of the organization’s marketing infrastructure, they’ll be unstoppable.” — @ehuddleston
If the content dries up, it doesn’t matter how beautiful the app is. Click To Tweet
“Find your voice, harmonize it with your brand’s voice, and then learn how to tell that story via social channels.” — @ehuddleston
Resources
See you next week!
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