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How to Use Social to Amplify Earned Media

Authors: Jess Erik Huddleston
Posted Under: Social Pros Podcast
Hosted By

Anna Hrach

Convince & Convert

Daniel Lemin

Convince & Convert

Erika Lovegreen

ICUC Social
About Social Pros Podcast:

Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.

Thank you to our sponsor ICUC Social.

To inquire to be or recommend a guest, please email

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Erik Huddleston, CEO of TrendKite, joins the Social Pros Podcast to discuss the evolution of PR and amplifying earned media through social.

How to Use Social to Amplify Earned Media

Tell the Bigger Story

Whether you realize it or not, when your business releases a product or service, you are creating a story. The content, the conversations, the social media engagements, these are all pieces of a greater arc.
As a result of today’s technological landscape, these stories have a far greater reach and lifespan than ever before. Traditional roles of PR and marketing are evolving, and, according to TrendKite CEO Eric Huddleston, should be heavily integrating modern developments like AI.
Through the use of tools and services like TrendKite, you can take in an even more significant picture and shape the arc of your story before it even begins.

In This Episode

  • Why both online and offline media sources still matter
  • What many businesses overlook when it comes to influencer marketing
  • How to approach social both proactively and reactively
  • How technology can greatly benefit PR pros by changing crisis management
  • Why you need to heavily integrate PR with marketing

Quotes From This Episode

The future of earned media is an AI problem. Click To Tweet
“If we get to a better integration of PR with the rest of the organization’s marketing infrastructure, they’ll be unstoppable.” — @ehuddleston
If the content dries up, it doesn’t matter how beautiful the app is. Click To Tweet
“Find your voice, harmonize it with your brand’s voice, and then learn how to tell that story via social channels.” — @ehuddleston


See you next week!

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