Influencer Marketing Mistakes Great Brands Don't Make
Influencer marketing is all the rage, but it’s also VERY EASY to botch the job. Based on our many B2B and B2C influencer campaigns, this tight eBook will save you from sadness.
Tal Hayat, VP of Marketing and Consumer Strategy, and Nick Ferry, Marketing Associate at Tunity, join the Social Pros Podcast to discuss the ways Tunity is using social to build customer awareness and loyalty.
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Behind the tactics and the strategies, successful marketing begins with a great product. No matter how you paint the picture, if the product isn’t good, it just isn’t going to resonate.
Tal Hayat and Nick Ferry of Tunity have built a very successful business on this premise. Their product is great, so their main focus in marketing is on building customer awareness. A large part of their content centers around educating consumers about the many use cases for Tunity. Add on to that a stellar reputation for responding to and engaging with customers on social, and you have a proven recipe for loyalty.
As any sports coach will tell you, the basics are the key to winning. If you have a great product, people want to use it—they just have to know they need it! Your social channels are the perfect place for educational content that can grow customer awareness into brand loyalty.
“We need to give people a reason to share us.” — Nick Ferry
“We’re always glad to hear about the different use cases people have for Tunity. It gets them to think about the warm and fuzzy time when they use Tunity, and it provides us with content that we can share with other people.” — Tal Hayat
See you next week!
Influencer marketing is all the rage, but it’s also VERY EASY to botch the job. Based on our many B2B and B2C influencer campaigns, this tight eBook will save you from sadness.