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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Oracle, and dozens more, staff, operate, and measure their social media programs. With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Thank you to our sponsor ICUC Social.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest, please email Leanna Pham at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Tal Hayat, VP of Marketing and Consumer Strategy, and Nick Ferry, Marketing Associate at Tunity, join the Social Pros Podcast to discuss the ways Tunity is using social to build customer awareness and loyalty.
Growing Customer Awareness Into Brand Loyalty
Behind the tactics and the strategies, successful marketing begins with a great product. No matter how you paint the picture, if the product isn’t good, it just isn’t going to resonate.
Tal Hayat and Nick Ferry of Tunity have built a very successful business on this premise. Their product is great, so their main focus in marketing is on building customer awareness. A large part of their content centers around educating consumers about the many use cases for Tunity. Add on to that a stellar reputation for responding to and engaging with customers on social, and you have a proven recipe for loyalty.
As any sports coach will tell you, the basics are the key to winning. If you have a great product, people want to use it—they just have to know they need it! Your social channels are the perfect place for educational content that can grow customer awareness into brand loyalty.
In This Episode
- 6:20 – How Tunity is creating engagement through customer stories.
- 11:15 – How Tunity functions as both a B2B and a B2C company.
- 11:59 – How to find success in social as a young company.
- 19:16 – How Tunity uses social to build customer awareness along with loyalty.
- 20:32 – How Tunity is engaging with college campuses to build customer awareness.
- 24:01 – How Tunity has sustained a B2C product by monetizing in B2B.
Quotes From This Episode
“We need to give people a reason to share us.” — Nick Ferry
“We’re always glad to hear about the different use cases people have for Tunity. It gets them to think about the warm and fuzzy time when they use Tunity, and it provides us with content that we can share with other people.” — Tal Hayat
Resources
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