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How to Use Social to Convince You to Watch TV Through Your Headphones
Tal Hayat, VP of Marketing and Consumer Strategy, and Nick Ferry, Marketing Associate at Tunity, join the Social Pros Podcast to discuss the ways Tunity is using social to build customer awareness and loyalty.
In This Episode:
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Full Episode Details
Growing Customer Awareness Into Brand Loyalty
Behind the tactics and the strategies, successful marketing begins with a great product. No matter how you paint the picture, if the product isn’t good, it just isn’t going to resonate.
Tal Hayat and Nick Ferry of Tunity have built a very successful business on this premise. Their product is great, so their main focus in marketing is on building customer awareness. A large part of their content centers around educating consumers about the many use cases for Tunity. Add on to that a stellar reputation for responding to and engaging with customers on social, and you have a proven recipe for loyalty.
As any sports coach will tell you, the basics are the key to winning. If you have a great product, people want to use it—they just have to know they need it! Your social channels are the perfect place for educational content that can grow customer awareness into brand loyalty.
In This Episode
- 6:20 – How Tunity is creating engagement through customer stories.
- 11:15 – How Tunity functions as both a B2B and a B2C company.
- 11:59 – How to find success in social as a young company.
- 19:16 – How Tunity uses social to build customer awareness along with loyalty.
- 20:32 – How Tunity is engaging with college campuses to build customer awareness.
- 24:01 – How Tunity has sustained a B2C product by monetizing in B2B.
Quotes From This Episode
“We need to give people a reason to share us.” — Nick Ferry
“We’re always glad to hear about the different use cases people have for Tunity. It gets them to think about the warm and fuzzy time when they use Tunity, and it provides us with content that we can share with other people.” — Tal Hayat
Resources
See you next week!
Episode Transcript
Nick Ferry: Tunity is interesting because it solves a problem that you didn't necessarily knew existed, so it's tough to really illustrate to someone the need for it. But, we think that once they do download it, they'll reuse it because it's hard to imagine a situation where they don't find another use case for it. Again, whether they're traveling or they're at the gym or at a bar, they're gonna find another use case for it. So, the hardest part for us really is to get them on board. We think social plays a big role in that because, since we're a small brand, we're able to interact with our users. Everyone who gives us a shout out, we shout out right back. We think that this builds this loyalty.
Jay Baer: You're gonna hear more from Nick Ferry and Tal Hayatt at Tunity in this episode of Social Pros. I'm Jay Baer, founder of Convince and Convert, joined as always by Adam Brown from Salesforce Marketing Cloud. Adam, you and I have geeked out about this for a while now. I'm so psyched to have these guys on this show. We are both huge fans of Tunity, the mobile app that lets you listen to a muted television.
Adam Brown: You and me both. Jay, as we talk about in the show, you were the one who got me excited about Tunity. We talk about word of mouth being one of the most powerful marketing disciplines. Well, you told me about this about three or four weeks ago. Downloaded Tunity. Amazing technology. I think it's amazing from a technology standpoint, but what we hear from Tal and Nick is the amazing marketing side of this. Marketing as a brand awareness product, getting people to download the app, but also to get people to reuse and build that brand loyalty. That's a big part of this whole thing.
Jay Baer: Yeah, it's an interesting challenge. You think about we're gonna start a new mobile based organization from scratch. How do you even go about that? Especially because this is an app that anybody can or should use if they watch television. That's a pretty broad audience. How do you even begin to conquer that? That's why we was really excited to have both these guys on the show. Nick is the head of social and email at Tunity and Tal is the VP of marketing, and they really drop a lot of knowledge, and really a lot of honesty, in this episode of Social Pros.
Adam Brown: It's a great show, I know. I hope everybody will enjoy it and I hope everybody will download Tunity.
Jay Baer: Yeah, absolutely. Make sure you go to the app store, whichever one you use, and look for Tunity, T-U-N-I-T-Y, or for a direct link, go to socialpros.com and we'll have a link there. If you go there, we get credit for it, so do that. Go to socialpros.com and download from there so they'll know just how many people we introduced to this app. You're gonna like this episode of Social Pros. Here we go.
Hey friends, it's Jay Baer. Welcome to the Social Pros podcast. Wanted to just take a moment to acknowledge this week's sponsors, our good friends at Salesforce Marketing Cloud. They have a fantastic ebook that I'd love for you to download. It's called The Complete Guide to Social Media for B2B Marketers. All kinds of useful info for folks trying to do social and B2B. Take a look. It's really, really good. Grab it at bit.ly/socialb2bguide. That's bitly/socialb2bguide. That's all one word, and all lowercase. Also, just a note that transcribing your own audio files is a total hassle. So is captioning your own videos. Rev provides a fast and affordable transcription for just $1 per minute. $1 per minute. We use them here on Social Pros and on all of our podcasts at Convince and Convert. There's no minimums, no contracts to sign. When you upload a file to rev.com, their team of experienced professionals immediately works on your audio files and delivers a transcript or a caption to your inbox with 99% accuracy in 12 hours or less. 12 hours or less. Crazy. It's like elves. Rev is fast, it's inexpensive, and it's freaky accurate. And, for Social Pros fans, that's you, they're offering $10 off your first transcription or captions order. So, here's what I want you to do. Go to Rev, R-E-V, rev.com/socialpros. Rev.com/socialpros. Your $10 off offer will be added to your new account. That's rev.com/socialpros.
Tal and Nick from Tunity, welcome to Social Pros. Thanks very much for being here.
Nick Ferry: Thanks for having us.
Tal Hayatt: Thank you.
Jay Baer: Tal, why don't you explain to everybody, I talked about it a little bit in the introduction, but maybe explain to our listeners out there what Tunity is, in case they haven't experienced it in the wild.
Tal Hayatt: Tunity allows you to hear any live muted TV through your phone. You just take your phone, take a picture of the TV, and you can hear the audio through your phone. It's used in many different places. Think a bar, you wanna listen to the muted TV. If you're at the gym working out. At home, you wanna listen privately. That's how you use Tunity.
Jay Baer: Some people have described it as kinda like Shazam for television. It works somewhat similarly. You may not like that comparison, but I think it's an easiest way to understand. I'll tell you where I really appreciate Tunity. I travel a ton, and I'm always by myself, typically, at night. I like to go to the bar at the hotel and get something to eat and work, bring my laptop. A lot of times there's games on. There's some sort of football game or something I wanna watch, but in hotels, it's universally the worst jazz soundtrack of all time. It seems to be like a requirement of the hotels. I'm like, this is terrible. And, they won't turn the game on.
So, Tunity has been a life saver. The other thing, I don't know if you understand how much you are saving the ire and the angst, at least in the United States, because it used to be in all the airport clubs that you'd have one TV on CNN and one TV on Fox News and people would be duking it out, like turn off those republicans. Turn off those democrats. Now, all the airport clubs have no volume on. It's like, look man, if you wanna hear this, just use Tunity. So, it's been fantastic. I actually saw people come to blows at the Indianapolis airport club over the television selection once. So, thank you very much for doing your part to keep the peace in the country.
Adam Brown: You're saving lives.
Jay Baer: You are, you are.
Tal Hayatt: We're always glad to hear about the different use cases people have for Tunity. Everybody uses it differently, and we love hearing these stories.
Jay Baer: Let's start there Tal, it's a really interesting point. Nick, one of the things I know you're working on, it started as an email program, is this idea called My Tunity Stories, where you actually are capturing these different use cases and circumstances. Can you talk a little bit about how that program works and how you're going to unfurl it in social media?
Nick Ferry: We started asking people to send us their stories from Tunity and how they use it. Everyone uses it in different ways, whether it's you at a bar in an airport or at a hotel, or we get some really crazy ones from people, saying how these two sisters, they had to sleep in the same room on vacation. One needs volume on the TV to go to sleep and the other needs silence. The way they were able to both go to sleep was that one tuned in with Tunity and then put in their earbuds, and then they both went to sleep. It's very nice to hear about these stories. Not only for us, but then we would like to share it with our audience, because some people probably hadn't thought of how to use Tunity in these ways and it sparks their imagination. Also, it's a way for us to get in touch and talk to our audience and have them know that they're heard when they talk to us. Right now, it's an email program. We're sharing it in our newsletters. We look to roll it out on Twitter, in Instagram. One thing I neglected to mention was that in addition to the story, we get a little cartoon drawing so people can see and illustrate the story and see how it was used, other than just using their imagination.
Tal Hayatt: If I can add to that a bit? What I love about it, I think it's a really creative idea that Nick came up with and it really helps our users engage with us. We get feedback from our users. It gets them to think about the warm and fuzzy time when they use Tunity, and it provides us with content that we can share with other people in many different channels about how to use Tunity because of these different use cases.
Nick Ferry: One thing I neglected to mention at the outset, at least emphasize quite enough, is that Tunity is totally free. It's a mobile app that you download on your phone. You can download it in like 10 seconds, and then you're good to go. You point it at any television and here comes the audio. One thing I wanted you to talk about Tal, and then Adam's gonna jump in here, is that you can't use it on any TV. It has to be in certain circumstances. It has to be muted, et cetera. Can you describe that a little bit, just so people understand the mechanic?
Tal Hayatt: The TV doesn't really need to be muted. The main use case is for a muted TV. Again, because of the bars and gyms and everything. But, it's also used by people who are hard of hearing. People who can't hear well, you're at home listening with someone who can hear well, you don't wanna put the volume too high. It helps the friendship and give you the private audio that you need. All we need right now for a TV is for it to be a live video stream. All of the main broadcast channels, we support. I believe there are around 150 channels today. That's the only requirement. No hardware and nothing else. You take your app, scan the TV, you can get the audio to your phone.
Adam Brown: It is such an amazing concept, and it's one of those why didn't I think of that type thing.
Tal Hayatt: It's not that easy to do, after you think about it.
Adam Brown: I can only imagine, having looked at it with my techy, geeky, nerdy hat on and going wow, there's a lot of technology. AI, probably some machine learning going on in the background. Tal, tell the story, maybe even how all this came to pass. Your company, if you go onto your website, you've been doing something in this space since I think 2014, 2015. So, there's been many years of technology and development to get us to this point, yes?
Tal Hayatt: Yes. Like I mentioned, it's very complicated technology, and you brought up a lot of things in the back end, as deep planning. Really wanted to refine our algorithms. They learn from the different use cases that people have. In terms of also syncing the audio, that's one of the complexities. Every TV, as it gets the video at a bit of a different timing, we need to sync that audio to you at the exact timing of your TV. So, there's been a lot, and there continues to be a lot, of technical development behind that. The idea itself came in an airport.
Our founder, Yaniv Davidson, was sitting in a Delta Sky Club lounge and looking at a muted TV and he had that aha moment of how come I can't hear that TV? At the beginning of this year, we received our Series A funding, which allowed us to begin building out the business side here in the US. The engineering team is based out of Tel Aviv. That's when we really began to scale up the business and marketing side here of the company. It's developed to much more than that. We're both a B2C and a B2B company. The B2C side is that. The B2B side is, we have a data matrix built around this called Tunity Analytics. Tunity Analytics provides an aggregated metric for out of home viewing. So, much like all of the TV airings today that are done for in home, we provide the metric for what people are watching out of home.
Jay Baer: Which is incredibly important, because you've got all these people, especially for live events, watching live sports in a sports bar or things along those lines, there really is no metrics around that viewership. So, that's a really interesting idea. Nick, one thing I wanted to ask you about was this notion that you started social, just relatively recently, for Tunity. And, most of the people we have here on the Social Pros podcast are with companies that have been around quite a while, and social's been growing and morphing for six, eight, ten, twelve years and you're essentially taking a cold start, new company, new app, new social, new accounts. That's a pretty interesting phenomenon here in almost 2019. Can you talk a little bit Nick, about how you go about that? There's so many things you could do in social. How do you think about prioritizing it and what makes sense for Tunity from ground zero?
Nick Ferry: I learn on the fly. I learn every single day. I learn from podcasts. Your podcast. You gotta learn what works and what doesn't work, and then take what works and run with it because it might not last for that long. What works now might not work in a week, a month, a year from now. But, right now on social, I love sharing content that's relevant to our users. On Instagram and Twitter, really promoting upcoming TV events that people should tune in for, where the audio is going to matter. Like you said, sporting events, big TV shows, things that you have to tune in live for. There's no point in sharing my favorite Netflix show because that's not going to help us. But, if there is an upcoming event or if there even was a past event that happened the night before, where the announcer made a great call, where it would've made a difference to hear it, that's my big thing. Relevant content.
Adam Brown: A few weeks ago Nick, Jay told me about Tunity. I wasn't aware of Tunity. He said we're gonna have both of you on the show. I downloaded it and my mind was blown. My mind was blown certainly from the technology that Tal, you and I spoke about a few minutes ago, but from a marketing standpoint I was fascinated and my mind, as a social pro, began to spend at the opportunities here. From a geotargeting standpoint, we're gonna maybe try to reach people in bars or in different locations. Or, content. People are talking about that game. That would be perfect, as the example you just articulated. I'm curious Nick, how you're bringing all that together. Are you doing any geotargeting? Are you doing any listening and then targeting people who are talking about a particular event that would be perfect for someone to listen to with Tunity?
Nick Ferry: We do, in our email marketing. We target people who watch different channels. People who watch sports, we'll send a sports newsletter, recapping what's happened recently and then mapping out what's to come in the next couple of days and what they should tune in for. We think that's important because people who just watch the news, they're not gonna want to see all the sports stuff, and then vice versa. The people that watch solely non-news, non-sports, middle of the road channels, those are where we share the stories. So, everything's relevant to the right audience. We think that's important because we don't wanna turn people off because of something they're not interested in.
Tal Hayatt: If I might add to that a bit? Adam, you hit the nail on the head. We have a very specific use case where people are watching specific content in specific locations in specific use cases. The way we think about it is one, about geolocation, how do you do that? One thing we do is we partner with a lot of venues. You can go into many bars, gyms, airport lounges and see signs and ads for Tunity because we're trying to target people at their exact use-
Jay Baer: I'm seeing them crop up all the time now. Just all the time.
Adam Brown: [crosstalk 00:15:53]
Tal Hayatt: ... Great. That says that we're doing a good job. That's what we're trying to really optimize on. Getting to more of these venues and improving our marketing in these venues so people know and understand what Tunity is, get it in a second, and use it for their use case.
Jay Baer: The challenge for that is those use cases are circumstantial, obviously. I'm a frequent user of Tunity and have told, I don't even know, hundreds and hundreds and hundreds of people about it. You use it when you need it. It's not like every night or every day, or even every week in some cases. So, you have an interesting marketing challenge, in my estimation, in that you have to be top of mind amongst a very, very large group of people and have to be so top of mind like oh yeah, I should use Tunity for this. Because your potential addressable audience is essentially everybody who's in front of a television at some point in their life, how do you think about segmentation and a roll out strategy? Is it essentially trying to go opposite and saying let's work with the venues? Like, if you're in a place where Tunity makes sense, let's let that place convince you that Tunity makes sense.
Tal Hayatt: Yes. About the venues, we bring value to the venues themselves. In gyms especially, this saves them cost of a sound system. So, there's a lot of logic for them to push Tunity to their users. So, we try to work with them on the marketing and helping both new users but also existing users being reminded of opportunity in those locations. Bars as well, very similar situation. Many TVs. This helps their clientele hear the TVs and it makes their guests come back more often, stay longer because they can engage and have a better experience. That's a very important aspect of our marketing. I think it's very important for us to build out the brand now so people think Tunity when they see a muted TV. In terms of all of our marketing channels, we are always thinking about that. Trying to get people who are watching the relevant content and trying to get people when they're watching relevant content, because we do need them to see Tunity when it's an opportunity for them to use it. For example, in Facebook marketing, it's important for us in any paid campaigns to try to reach people that are interested in the type of content that we're looking for, that are probably locations that they would use Tunity, and at times when they would use Tunity. It's very important for us to segment out the audience that way.
Jay Baer: More advertising maybe at night as opposed to during the day, because more live broadcasts at night that might be in a situation where it's muted, unless perhaps it's weekend football, that kind of thing.
Tal Hayatt: I think it's even more specific than that. I think we need to get really targeted into our audience and think if we now wanna reach those people who are watching football at the bars, then we need to check what interests they have, at what locations they're at, and then target the campaigns at certain times of days when the football games are on, which is most of the day Sunday, Monday nights, those [crosstalk 00:18:57]
Jay Baer: Are you doing that at the team levels? Like okay, these people, we know they're Ravens fans, so let's make sure to show them ads for Tunity right before a Ravens kickoff?
Tal Hayatt: We're not doing yet because we don't have the manpower for all of that, but we are doing it at the football level.
Jay Baer: Interesting.
Adam Brown: Nick, Tal, just to give us an overview of the two strategies that you have right now, you've gotta continue to build awareness of Tunity. You need people to download that app for the first time. Second aspect is we need to get people to reuse the app. Continue. Build loyalty. Build a following. I'm curious how social fits into both of those. I'm also curious Nick, how your content strategy delivers on both of those objectives because I would assume that they'd be a little bit different.
Nick Ferry: Tunity is interesting because it solves a problem that you didn't necessarily knew existed, so it's tough to really illustrate to someone the need for it. But, we think that once they do download it, they'll reuse it. Because it's hard to imagine a situation where they don't find another use case for it. Again, whether they're traveling or they're at the gym or at a bar, they're gonna find another use case for it. So, the hardest part for us really is to get them on board. We think social plays a big role in that because, since we're a small brand, we're able to interact with our users. Everyone who gives us a shout out, we shout out right back. We think that this builds this loyalty that you were talking about, Adam. It's interesting on the university side too, that there's so many use cases on a college campus that Tunity can spread like wildfire.
I'm in charge of the campus ambassador program, and we offer an internship for students to have a marketing internship where they're able to test their marketing skills, see if they wanna do it full time once they graduate. So many cases, it just goes wildfire. So many kids we see, via geofencing, download. They use it in the gym, they use it on an off campus or a restaurant. They never stop using. The hardest part, like I said, is to onboard them, but we firmly believe that in the product, once you use once, you're gonna wanna use it twice.
Jay Baer: Partially because it always works. It's always staggering to me how, given the technological challenges that Tal talked about, about timing up the audio to the video, even in my own house, I've got a TV upstairs and a TV downstairs and the audio's not synced. It's two seconds because one's the main box and one's the child box or whatever. To be able to do that anywhere in the world with Tunity, or at least in the US, is amazing. Given the technological challenges, it's always extraordinary to me when I demonstrate Tunity to somebody, and I'm constantly showing somebody in an airport or in a bar, and they're always blown away. That reuse is so key Nick, but one of the reasons that reuse is so easy is that it actually works. It's not like it works most of the time or it works half the time, it always works. That's pretty extraordinary, especially given the challenges on the technology side and the fact that it's still a relatively new company. Customer experience is everything. I think we all know, especially on this show, how often people download an app and then they use it once and that's it. I'll tell you what, I don't use Tunity every day, but it's never coming off my phone. I can tell you that.
Nick Ferry: Thank you.
Jay Baer: Tal, also I should say, your response strategy in social is so good. And you're right, it's still a small enough company that you can do that. That's why you guys are on this show, right? I think I shouted out Tunity at some point and you hit me back in like 10 seconds on Twitter. I was like, that's amazing and wanted you guys to be on the show. So, thanks for making the effort.
Nick Ferry: Thank you. We really appreciate our users, because they're how we grow. They're how we get more users, because people really feel very happy and very fun when they use Tunity because, whether it's passing time in an airport or whether they bring a speaker to a bar and watch the game with their friends, it's all about how they feel. So, if we can give them a reason to share Tunity with their friends and their family, then the least we can do is just interact with them on social.
Jay Baer: One thing I should mention about the app is you don't have to have line of site to the television. Just to make sure people don't misunderstand. Once you've got the signal synced with the phone, you don't then have to continue to point your phone at the television, just do it once. What's cool about that is you can then walk away and still have the audio in your earbuds or on your speaker, et cetera. It just increases the potential use cases.
Tal Hayatt: Within a limited range. You actually need to stay close enough to the TV, otherwise we stop the sound. But, you can still use it within a limited range of the TV.
Jay Baer: Yeah, you can't like get in your car and go to the store. But, obvious example, you can keep your earbuds in and go to the restroom in the restaurant or the gym, what have you. You can't necessarily go home, but it's still pretty great.
Tal Hayatt: It's a good use case.
Jay Baer: Absolutely.
Adam Brown: Tal, the other interesting piece of your company, your concept, and your product is how data driven you are. As Jay said at the onset, it's a free product for the user, for the consumer, which means of course there's a revenue side to this, and that revenue is selling advertising and things on the screen of your device. I'm curious how the data of your advertising, the data of what people are listening to, and certainly, most importantly for us, the data from social listening is all informing that. Are you using social listening data to inform product R&D? Are you using social listening to look at how people are interacting with your product? Curious how all that comes together.
Tal Hayatt: Two things. One, about revenue model, we do not actually have ads right now on our app because the logic in startup plan is first cull your user base and then monetize it. So, it's a free app. We will monetize it through advertising in the future because, again, of that contextual knowledge that we know of what people are watching and where. We can really give them very beneficial values by providing them with, I'd like to think, good advertising in the app. Our revenue model right now is on the B2B side, as I was mentioning, the Tunity Analytics aspect. We also have an SDK that can be incorporated in other apps.
About your question about the social listening aspect, it's a very important channel for us to listen to all of our users and to see how people mention Tunity and how much people mention Tunity. Those are numbers that we are tracking right now, mentions and new followers, et cetera. Nick was mentioning before about how he responded to Jay really quickly. Nick is actually responsible for listening to many channels that our users use to talk to Tunity or about Tunity. On top of all of the social platforms, we also have feedback channels inside the app and on our website and we try to get back to everyone really quickly because our user base is that important to us. One, those channels are important for us both for getting feedback about user experience in terms of the product. Two, in terms of any technological issues in terms of the development. And three, about what resonates with people, what people talk about in terms of our marketing. All of those are really important input that come in to our social listening.
Jay Baer: Especially because you are in an environment where speed is going to matter more than most companies in social listening, because if somebody's using your app, they are by definition watching a live broadcast. So, it's not like this isn't working, get back to me whenever it's convenient for you. It is live. And, we don't actually watch that much live television now, compared to the old days, so if you get back to them in four hours or three hours or two days, or whatever a lot of companies' response time SLAs are, that's just not gonna work because at that point it's all over.
Tal Hayatt: By the way, one of the ways we do that is many of these channels are connected to our Slack, so all of us get Slack input right when someone tries to communicate with us or about us, which allows us to respond quickly.
Jay Baer: Nice. So, sometimes Nick will take it, but if somebody else can take it, they'll handle it. Yeah, that's nice. That's such a good opportunity for smaller companies who can be that nimble. We do the same thing in my organization, where everybody gets the email from clients and whoever is the most available will jump on it. It's somewhat difficult to scale that forever, but I think it's fantastic that you're taking that group approach to social response today. That's awesome.
Tal Hayatt: Yep, we think that it's very important for us to be in touch with our users. I think that any small company needs to be.
Jay Baer: I'm gonna ask you guys the two questions that we've asked every single guest here on the podcast, going back eight and a half years, on Social Pros. Nick Ferry, Tal Hayatt from Tunity our guests this week. Nick, we'll start with you. What one tip would you give somebody who's looking to become a social pro?
Nick Ferry: I do not consider myself a social pro just yet, but I hope I'm on my way. I have two things, and they kinda go hand in hand. One is you gotta love it. Two is you can't be afraid to fail. Because you're going to fail, and if you don't love it, then it's not gonna be fun. Overcoming those challenges is the fun part. Learning what works, what doesn't work. For example, we found in our influencer marketing campaign that going with the big NFL guys just didn't work. That might've been a failure, but we found that the smaller influencers, they work. So now, we're trying to get into more of the smaller influencers, the ones that have the audience that truly listen to them. Those are the ones that work. They might not have the blue check mark, they might not have the big following, but if it works, then that's what works and you gotta run with it.
Jay Baer: We can talk. You just let me know, we'll make that happen. You're exactly right. I've said this a million times, and I'll keep saying it. If you don't love social media, you suck at social media. There is no middle ground.
Nick Ferry: Exactly.
Jay Baer: Because the hours are terrible. The pay is terrible. Everything about it. In some ways, it's not the greatest gig in the world. So you better have a passion for it or you're not gonna be doing it very long, or very well.
Nick Ferry: It's a grind. It's a grind. You gotta love it. You gotta embrace it.
Jay Baer: Absolutely. Tal, I'm gonna ask you the last question. Guys, thanks so much for being on the show. Tal, if you could do a video call with any living person, who would it be and why?
Tal Hayatt: [inaudible 00:29:38] time to talk to the founders of Instagram. Right now-
Jay Baer: They're available.
Tal Hayatt: ... one, maybe they wanna come on board. Two, you can get all of the behind the scenes about what's happened at Facebook. Three, you can get the input about where they think Instagram is going. And four, maybe they're working on a new social network.
Jay Baer: I love that. Great answer. First time we've had that answer on this show. Very current events. I like that a lot, Tal. Yes. You know what Adam? We should just get those guys on the show.
Nick Ferry: They've got some free time, I believe.
Jay Baer: This is the show for people who do social medial professionally. This is their core audience. We should do that. We'll put our best people on it.
Adam Brown: I'll make a few calls.
Jay Baer: Yeah, you know them. You're in Salesforce. You can make that happen, absolutely. Nick, Tal, thank you so much for being here. Thank you for all the work you're doing at Tunity. As we said at the top of the show friends, you need to download this app. It is seriously the thing that I have recommended more than any other thing this year, in any category. I've told more people about this than anything else. I'm that much of a believer in it. So, grab your phone right now and download Tunity. T-U-N-I-T-Y. You're gonna love it. Next week on the show, Adam and I will be back with another fantastic guest. We are on a hot streak here, closing out the year. I will tell everybody-
Adam Brown: Holiday hot streak.
Jay Baer: ... It's a holiday hot streak. Just a quick for Social Pros listeners, starting in two weeks I think is the correct timeline, this show is going to now be live video. Not live video, but we're gonna have video of the show on our YouTube channel so people can watch all these interviews in addition to listen to them, if that's your thing, on YouTube. We'll start doing some live shows as well every few weeks. Stay tuned next week for a little bit more detail on that Social Pros video show coming to you soon. That'll be fun. Adam, you and I are gonna have to dress a little more nicely for the show.
Adam Brown: Yeah, I'm gonna have to get a haircut.
Jay Baer: Yep, that's the down side of the video game.
Adam Brown: Show brought to you by Norelco.
Jay Baer: Nice. I love that. And Super Cuts. It's gonna be spectacular. Until then, I'm Jay Baer from Convince and Convert. He is Adam Brown from Salesforce Marketing Cloud. This is hopefully your favorite podcast ever. This has been Social Pros. We will see you next week.
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