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The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
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Joseph Galbo, Social Media Specialist at the U.S. Consumer Product Safety Commission, rejoins Social Pros to explain how he and his team navigate social media shifts.
Master Your Content and Breeze Through Social Platform Shifts
Social media is ever-changing. And, in light of these constant shifts, it’s important to stay on top of how we can meet our audiences where they are at.
On this episode of Social Pros, Joseph Galbo, Social Media Specialist at the U.S. Consumer Product Safety Commission, makes his second appearance on the show.
Joseph explains how he weathers social media storms and continues to put fun at the forefront of his approach. He also shares his views on the changes at Twitter and Meta.
Plus, he details how he prioritizes social output in a small team, outlines his idea processes and tells us how he achieves flexibility and autonomy to disrupt convention on social.
In This Episode:
- 3:45 – Introducing Joseph Galbo
- 6:20 – How USCPSC’s voice changed during COVID
- 10:04 – USCPSC’s reaction to changes on social
- 14:59 – Why Joseph wanted to reassure his audience
- 20:05 – Social listening and observing change
- 21:49 – Where should small social teams focus their time?
- 26:23 – Expressing creativity in a government organization
- 31:48 – Autonomy at USCPSC
- 35:20 – Joseph’s creative process secrets
- 39:38 – Advice for social pros
Quotes From This Episode:
“The thing you have to tap into these days, especially in a small team, is that creative side of yourself where you can just try stuff.” Share on X
“That’s what I’d encourage people to do – start making video content as fast as possible.” @JosephGalbo
“The one thing I wanted every young social media person to know is that changing things is so much harder than you think it is.” @JosephGalbo
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