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How Transcribing Can Drastically Improve Your Content Strategy

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Hosted By

Anna Hrach

Convince & Convert
About The Content Experience Show:

Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.

Apple Podcast Reviews:

It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.

Jared Johnson Piano

I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.

The Marketing Book Podcast

Jason Chicola, Founder and CEO of, joins the Content Experience Show to discuss how transcribing your audio can enhance your content strategy.


Don’t Sleep on Transcribing!

If you are creating content involving recorded audio, such as a podcast or any kind of video content, transcribing may seem like an afterthought. A lot of businesses bypass transcription entirely and, as a result, miss out on a huge amount of value they could be adding to their content.
The most obvious benefit to transcribing is that you open up your content to an audience that is hearing impaired and unable to engage with your content any other way. In addition to this, you drastically improve your ability to appear in search results. Your entire dialogue becomes searchable text, rather than a few keywords.
Also, as social feeds and Google results move towards pre-rolling videos on mute, you can greatly improve your chances of catching a customer’s attention by adding subtitles to your video. Through services like, founded by Jason Chicola, it is easy and affordable to outsource your transcriptions, making it an easy and powerful way to enhance your video and audio content.

In This Episode

  • Why transcribing your audio and video content can have a major impact on your discoverability.
  • How to use transcriptions to enhance the reusability of your content.
  • Why captioning your videos can greatly expand your audience.
  • Why captioning is a critical part of the video experience on most social platforms.
  • When you should consider translating your video and audio content.
  • How recording yourself and transcribing your audio can increase your productivity over typing notes.

Quotes From This Episode

“Captions are very popular with people for whom English is a second language. When people learn a new language, they typically are better at reading it than hearing it, depending on the speaker.” — @jasonchicola
“Recording yourself speaking, you’re going to get more ideas out in 10 minutes than you would at a keyboard.” — @jasonchicola
Everything is mobile first, and if you're not thinking first about the mobile experience, your competitor is going to be doing it. Click To Tweet


Content Experience Lightning Round

Movies or TV?
Reality or scripted TV shows?
Game of Thrones or The Walking Dead?
Game of Thrones
Action movies or drama movies?
Dwayne “The Rock” Johnson or Chris Pratt?
Dwayne “The Rock” Johnson
Scarlett Johansson or Jennifer Lawrence?
Scarlett Johansson
Disney, Pixar, or Dreamworks?
YouTube or IGTV?
Favorite TV show of all time?
The Sopranos
Favorite movie of all time?
Lord of the Rings
See you next week!

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