What Great Brands Do That Good Brands Don't in Content Marketing
Okay content is easy. Killer content is hard. This nifty eBook shows you the difference, based on our real-world work with dozens of brands. A must-read!
Jason Chicola, Founder and CEO of Rev.com, joins the Content Experience Show to discuss how transcribing your audio can enhance your content strategy.
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If you are creating content involving recorded audio, such as a podcast or any kind of video content, transcribing may seem like an afterthought. A lot of businesses bypass transcription entirely and, as a result, miss out on a huge amount of value they could be adding to their content.
The most obvious benefit to transcribing is that you open up your content to an audience that is hearing impaired and unable to engage with your content any other way. In addition to this, you drastically improve your ability to appear in search results. Your entire dialogue becomes searchable text, rather than a few keywords.
Also, as social feeds and Google results move towards pre-rolling videos on mute, you can greatly improve your chances of catching a customer’s attention by adding subtitles to your video. Through services like Rev.com, founded by Jason Chicola, it is easy and affordable to outsource your transcriptions, making it an easy and powerful way to enhance your video and audio content.
“Captions are very popular with people for whom English is a second language. When people learn a new language, they typically are better at reading it than hearing it, depending on the speaker.” — @jasonchicola
“Recording yourself speaking, you’re going to get more ideas out in 10 minutes than you would at a keyboard.” — @jasonchicola
Everything is mobile first, and if you're not thinking first about the mobile experience, your competitor is going to be doing it. Click To TweetMovies or TV?
TV
Reality or scripted TV shows?
Scripted
Game of Thrones or The Walking Dead?
Game of Thrones
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Action
Dwayne “The Rock” Johnson or Chris Pratt?
Dwayne “The Rock” Johnson
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Scarlett Johansson
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The Sopranos
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Lord of the Rings
See you next week!
Okay content is easy. Killer content is hard. This nifty eBook shows you the difference, based on our real-world work with dozens of brands. A must-read!