Hosted By
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Even if a brand’s social approach looks like it’s all fun and games, there’s a lot of hard work, thought and strategizing going on behind the scenes. And, this week’s Social Pros guest gets to experience both!
Creating Awe and Wonder on Social
Here at Social Pros, we were so excited to have Eric Gray, Senior Director of Content & Engagement at Universal Parks & Resorts, on the podcast. Not just because we love theme parks, but because his social approach is superb!
Eric preaches the power of user-generated content and explains how he leverages it at Universal. He explores the challenges he faces, where he looks for inspiration and details their Instagram and Twitter strategies.
Plus, Eric tells us how he looks to engage communities through content and so much more. It’s a fun episode with some excellent insight from a true social pro.
In This Episode:
- 5:12 – Introducing Eric Gray
- 6:16 – Eric’s day-to-day
- 9:46 – Typical challenges Eric faces
- 14:35 – Social for a theme park during COVID
- 17:09 – What role does a theme park play in virtual spaces?
- 20:26 – Seeking social inspiration in a theme park
- 24:35 – How Universal Parks & Resorts use UGC
- 31:48 – How their Twitter creates awe and wonder
- 38:07 – Eric gives advice for social pros
Quotes From This Episode:
“Social doesn’t get the credit for the role it plays in building a brand.” Share on X
“When you spend so much time creating a relationship with your customers, guests and followers, you have the right to show up in those hard moments.” @TheEricGray
“I think that the best thing about social media professionals is they’re just fantastic content strategists.” @TheEricGray
Resources:
Join the Social Pros LinkedIn Community
Join a community of real social pros doing social media on LinkedIn. Receive all the inspiration and ideas straight to your feed and add your thoughts to the conversation.
