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How Vidyard Generates Leads with LOLs

Authors: 10XMarketing Tyler Lessard
Posted Under: Social Pros Podcast
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

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The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

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This is absolutely an awesome listen for anyone in communications or social media!!


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It’s remarkable that this guest hasn’t been on Social Pros before…he’s made for it! On this episode, we welcome Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard. 

Why It’s Time to Adopt a Creator Mindset 

We’re living in the age of the content creator. YouTubers and TikTok stars dominate the minds of the youth and fans gravitate towards their content like nothing else! 

So, is it time social media teams took a leaf out of their book? 

He preaches the power of vertical video, explains how Vidyard keep their conversations fluid across platforms, and shares his thoughts on whether B2B brands can actually generate leads on TikTok. 

Plus, Tyler reveals all about how he got started at Vidyard and how they work their magic on social. 

In This Episode:

  • 4:39 – Introducing Tyler 
  • 7:13 – Background on Vidyard 
  • 8:52 – Tyler’s journey to social 
  • 11:20 – Keeping conversation fluid across platforms 
  • 15:20 – Why social media is a creator game 
  • 19:10 – Cultivating creator curiosity in a B2B team 
  • 27:27 – B2B brands – can they generate leads on TikTok? 
  • 32:08 – Media brand vs company brand 
  • 37:47 – Final advice from Tyler Lessard

Quotes From This Episode:

Social platforms are now content platforms. Lean into that ‘creator mentality’ coming out of the worlds of TikTok, Reels and YouTube. I encourage you to lean in and think about how to involve it in your long-term strategy. Click To Tweet

It’s all about the talent you have in your team and having folks you can trust to create this kind of rhythm and do it successfully.” @tylerlessard 

I really do think about the social media platforms now as content platforms. As great places to engage this audience and to build communities, but to do so through incredible content.” @tylerlessard


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