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We’re thrilled to welcome Brittany Garlin, Head of Marketing at Vista Social, on this episode of Social Pros.
Why Vista Is in the Trenches with Consumers
Consumers are super savvy nowadays. They don’t want convoluted, in-your-face marketing. They want something personal, down-to-earth and relatable…and this week’s guest keeps that front of mind.
Brittany Garlin, Head of Marketing at Vista Social, joins this episode of the podcast.
She explains Vista’s recipe for marketing to marketers, how they keep things human, authentic and relatable and how they’ve been using ChatGPT.
Brittany also discusses mental health and burnout on social, defining success and why we social pros need to stay adaptable.
In This Episode:
- 0:00 – Introduction
- 5:06 – What does Vista Social do?
- 9:11 – TikTok as a search engine
- 9:50 – Getting in the trenches with clients
- 11:16 – Being on camera
- 13:20 – Finding the right voice
- 14:56 – Using ChatGPT
- 25:08 – Staying authentic and human with AI
- 29:06 – Discussing mental health on social
- 32:44 – Measuring success/decisions on channels
- 34:15 – Where to follow Vista Social and Brittany
- 35:03 – Final two
- 37:22 – Outro
Quotes From This Episode:
Social media marketing right now is less about performative content. Consumers are savvy and they’re expecting brands not just to communicate their products but talk about issues and values aligned to themselves. Share on X“We’re focused on new technologies in social media marketing and just really trying to relate to our customers. We’re trying to be that hub of “We feel you, we understand where you’re at and we’re experiencing the same thing”.” Brittany Garlin
“You have to be very adaptable. Just understand that consumers are always evolving and trends are always changing.” Brittany Garlin
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