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How Wistia Took the Ultimate Risk on Creativity

Authors: Chris Savage
Posted Under: The Content Experience Show
Hosted By

Anna Hrach

Convince & Convert
About The Content Experience Show:

Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.

iTunes Reviews:

It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.

Jared Johnson Piano

I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.

The Marketing Book Podcast

Chris Savage, Co-Founder and CEO of Wistia, joins the Content Experience Show to discuss Wistia’s “1, 10, 100” project and how they’ve embraced risk.

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Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Risk Brings Reward

No matter what stage your business is in, there are always decisions to make. Every move is a choice between playing it safe and taking a risk. No one would advocate taking blind risks at every turn, but many times, the greatest reward comes after a great risk.
Chris Savage and the team at Wistia are intimately familiar with taking big risks and coming out with a win. Some of their risks have included buying back shares from their early investors, choosing to continue through hard times rather than selling, and their recent “1, 10, 100” project.
What Wistia has shown is that if you know your business, you know your customers, and you stay true to yourself, you can be confident in risk. Creating something genuine rather than sticking to the popular method is the way to a fulfilling and lasting success!

In This Episode

  • How Wistia approached the “1, 10, 100” project.
  • Tips for evaluating when to sell a business.
  • How Wistia chose to buy out angel investors.

Quotes From This Episode

“Some of our most successful content has been around DIY video.” — @csavage
If we’re really thoughtful, we can probably talk about our own failings, and that will be interesting. Click To Tweet
“We believed that the focus and constraint of profitability would force us to be more creative. Fortunately, so far that’s worked.” — @csavage

Resources

Content Experience Lightning Round

What is your favorite disaster movie?
Chris’ favorite is San Andreas, a more recent movie featuring Dwayne “The Rock” Johnson. He’s also a big fan of 2012 and The Day After Tomorrow!
See you next week!

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