What Great Brands Do That Good Brands Don't in Content Marketing
Okay content is easy. Killer content is hard. This nifty eBook shows you the difference, based on our real-world work with dozens of brands. A must-read!
Chris Savage, Co-Founder and CEO of Wistia, joins the Content Experience Show to discuss Wistia’s “1, 10, 100” project and how they’ve embraced risk.
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No matter what stage your business is in, there are always decisions to make. Every move is a choice between playing it safe and taking a risk. No one would advocate taking blind risks at every turn, but many times, the greatest reward comes after a great risk.
Chris Savage and the team at Wistia are intimately familiar with taking big risks and coming out with a win. Some of their risks have included buying back shares from their early investors, choosing to continue through hard times rather than selling, and their recent “1, 10, 100” project.
What Wistia has shown is that if you know your business, you know your customers, and you stay true to yourself, you can be confident in risk. Creating something genuine rather than sticking to the popular method is the way to a fulfilling and lasting success!
“Some of our most successful content has been around DIY video.” — @csavage
If we’re really thoughtful, we can probably talk about our own failings, and that will be interesting. Click To Tweet“We believed that the focus and constraint of profitability would force us to be more creative. Fortunately, so far that’s worked.” — @csavage
What is your favorite disaster movie?
Chris’ favorite is San Andreas, a more recent movie featuring Dwayne “The Rock” Johnson. He’s also a big fan of 2012 and The Day After Tomorrow!
See you next week!
Okay content is easy. Killer content is hard. This nifty eBook shows you the difference, based on our real-world work with dozens of brands. A must-read!