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Humanity is More Important Than Data in Social Media

Authors: Jess Mark Schaefer
Posted Under: Social Pros Podcast
Content Marketing Awards - 2022 Winner Badge - Best Podcast
Hosted By

Anna Hrach

Convince & Convert

Daniel Lemin

Convince & Convert

Erika Lovegreen

ICUC Social
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Oracle, and dozens more, staff, operate, and measure their social media programs.  With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Thank you to our sponsor ICUC Social.

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To inquire about becoming a guest, please email Leanna Pham at

Content Marketing Award 2022 Winner

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Mark Schaefer, Executive Director of Schaefer Marketing Solutions, joins the Social Pros Podcast to discuss all things Twitter, including how to develop a human presence and inspire customers by elevating your employees.

Humanity is More Important Than Data in Social MediaHumanity At Its Best

Is there anything more cheesy than an awkward product placement in a movie or TV show? You’re watching your favorite characters, you’re into the story, then out of nowhere, “Wow, check out this nifty thing!”
While the importance of advertising is undeniable, perhaps there are places where direct advertising does more harm than good. According to Mark Schaefer, Twitter is certainly one of those places.
He proposes that instead of using social media to simply recycle ads, it is much more effective to use it as a window into the humanity of your business. Your brand’s communication on Twitter should be a direct look at something people find far more interesting and important than the info on your latest product, and that’s the real life hands that built it.
By turning the spotlight on your employees and the people involved with your product, you can create an invaluable connection with customers that is unmatched anywhere else.

In This Episode

  • How Twitter’s shift to 280 characters may affect the company and the obstacles it faces
  • How to engage with Twitter as a human-driven platform rather than a place to broadcast ads
  • Why having a human presence is different from employee advocacy
  • How elevating your employees can benefit your business more than traditional ads
  • Why businesses should be evolving their content

Quotes From This Episode

“Having that human presence makes a big difference and creates a glow for your brand.” Click To Tweet
“If you’re one of those people out there still rolling their eyes at influence marketing, you’ve gotta get over it because it is big.” – @markwschaefer
“If more of our employees have a profound and impactful social media presence, we're gonna win.” Click To Tweet
Everything you do on your job, every engagement, every post, every response, every interaction you’ve got with the outside world; put it through this filter: how can we be more human?” – @markwschaefer


See you next week!

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