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Inside Glossier’s Iconic Social Approach

Posted Under: Social Pros Podcast
Content Marketing Awards - 2022 Winner Badge - Best Podcast
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

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Sponsored by: ICUC

To inquire about becoming a guest, please email our Executive Producer, Leanna Pham, at

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Jamie Dinar, Senior Manager, Social & Digital Content at Glossier, joined this episode of Social Pros to unpick the brand’s distinctive social strategy and provide top tips and tricks for social pros.

Glossier’s ‘Secret Sauce’ for Becoming Agile on Social

We all know how fast-paced social media is. 24/7, it simply does not sleep.

There are many brands out there whose social media speed and efficiency are just off the charts. One of them is the skincare and beauty brand, Glossier. But how do they do it?

We asked their Senior Manager of Social & Digital Content, Jamie Dinar, on the latest episode of Social Pros for her ‘secret sauce’ on becoming agile on social.

Jamie explained how her team at Glossier is empowered to act fast and said that clear communication between colleagues is key to being proactive in social.

We don’t want to give too much more away because this episode is packed with so many helpful takeaways to switch your approach to social up a gear.

In This Episode:

  • 5:11 – Introducing Jamie Dinar
  • 6:00 – Glossier’s social blueprint
  • 9:01 – Jamie’s role at Glossier
  • 10:43 – Staying agile on social
  • 13:32 – Eating, breathing and sleeping social
  • 15:17 – Glossier’s TikTok approach
  • 19:27 – The community aspect of Glossier
  • 22:46 – How Glossier keeps their brand voice united
  • 25:30 – Replicating in-store experience online
  • 28:51 – Jamie’s TikTok Live experience
  • 32:15 – What to expect from Glossier – end of 2022
  • 33:45 – Jamie’s advice for budding social pros

Quotes From This Episode:

“We’re making sure that our channels are speaking to the people that represent our community, and really trying to bring those voices to the forefront of our platform.” Click To Tweet

“Visibility and clear communication are really key when it comes to moving fast in social.” Jamie Dinar

“Fortunately, and unfortunately, we are fully tapped in, 24/7, to what’s happening on social.” Jamie Dinar


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