Is Artificial Intelligence Overblown in Social Media Circles?

The Current State of A.I.

If you’re over the age of 25, you can probably look around your desk right now and see a handful of things that have gone from sci-fi to reality within your lifetime. Something you may not see physically but has become just as impactful, however, is artificial intelligence.
Advances in artificial intelligence have affected a multitude of industries, including marketing. Some praise the integration of A.I. technology, while others recall an eerie resemblance to Terminator’s Skynet. One thing is for sure, though, according to Tushar Patil of Idealyst: A.I. is far from replacing the human marketer.
That isn’t to say that A.I. is useless in marketing. It certainly takes a human touch to understand emotions, the complexity of language, and all of the various subtleties of human interaction. Tushar’s point is that by utilizing A.I. in areas like hard data analysis, you can free yourself from the tedium of being a “data junkie” and focus your efforts on giving that data context and bringing more value to your business and your customers.

In This Episode

• How social is managed at an enterprise level.
• Why social shouldn’t be sectioned off from the rest of digital marketing in your business.
• How to balance privacy with analytics.
• Why the promise of A.I. is still a long way from being delivered upon.
• How technology is advancing social care.

Quotes From This Episode

“Social used to be thought of as this small niche area that could have one or two community managers, but that’s obviously not the case.” — Tushar Patil
“If you run social in one way and the rest of your digital in its own way, it does not scale well.” — Tushar Patil
“If you’re not doing social care properly, you are already behind where you need to be.” — Tushar Patil

Resources

• Salesforce
• ICUC
• Idealyst
• How China Is Changing Your Internet (NYT WeChat Video)