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Is Artificial Intelligence Overblown in Social Media Circles?

Authors: Jess Tushar Patil
Posted Under: Social Pros Podcast
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

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Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Tushar Patil, Founding Partner at Idealyst, joins the Social Pros Podcast to discuss social at an enterprise level and the current state of A.I.

The Current State of A.I.

If you’re over the age of 25, you can probably look around your desk right now and see a handful of things that have gone from sci-fi to reality within your lifetime. Something you may not see physically but has become just as impactful, however, is artificial intelligence.
Advances in artificial intelligence have affected a multitude of industries, including marketing. Some praise the integration of A.I. technology, while others recall an eerie resemblance to Terminator’s Skynet. One thing is for sure, though, according to Tushar Patil of Idealyst: A.I. is far from replacing the human marketer.
That isn’t to say that A.I. is useless in marketing. It certainly takes a human touch to understand emotions, the complexity of language, and all of the various subtleties of human interaction. Tushar’s point is that by utilizing A.I. in areas like hard data analysis, you can free yourself from the tedium of being a “data junkie” and focus your efforts on giving that data context and bringing more value to your business and your customers.

In This Episode

  • How social is managed at an enterprise level.
  • Why social shouldn’t be sectioned off from the rest of digital marketing in your business.
  • How to balance privacy with analytics.
  • Why the promise of A.I. is still a long way from being delivered upon.
  • How technology is advancing social care.

Quotes From This Episode

“Social used to be thought of as this small niche area that could have one or two community managers, but that’s obviously not the case.” — Tushar Patil
“If you run social in one way and the rest of your digital in its own way, it does not scale well.” — Tushar Patil
“If you’re not doing social care properly, you are already behind where you need to be.” — Tushar Patil


See you next week!

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