Skip to main

Is Social Media Still a Force For Good In The World?

Posted Under: Social Pros Podcast
Hosted By

Anna Hrach

Convince & Convert

Daniel Lemin

Convince & Convert

Erika Lovegreen

ICUC Social
About Social Pros Podcast:

Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.

Thank you to our sponsor ICUC Social.

Follow Social Pros on LinkedIn.

To inquire to be or recommend a guest, please email

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Caleb Gardner, Founder and Managing Partner of 18 Coffees, joins the Social Pros podcast to discuss social media’s influence in the world. We discuss his social media experience in both corporate and government environments, what’s changed over the last ten years, and how social platforms have responded to social issues.

Social Media is About Much More Than Just Marketing“Now we’re recognizing the power social platforms have…are they going to help shape what comes next?”

Social media has become a huge part of our everyday lives. It’s a source of entertainment, a way to catch up on the news, and a tool to connect with others.
While there have been great things about it, social media’s dark side is hard to ignore. Founder and Managing Partner of 18 Coffees, Caleb Gardner has seen it all during his long career in social media. He’s seen social help to create real change in the world but also witnessed the “darkest corners of the internet.”
What does that mean for social media today? Can it still be a force for good? And how can we as social professionals ensure we’re bringing positivity to the discussion?
Caleb explains his thoughts on social’s role in our lives and questions the responsibility social platforms have over their content. He talks about the importance of being curious, trying out new things, and treating people with respect.

In This Episode:

  • 6:12 – How social media is about more than just marketing
  • 9:12 – How social media can be a force for good and bad
  • 13:31 – Should social platforms take responsibility for the wider influence of their content?
  • 17:30 – Why social media platforms rely so much on engagement as a business model
  • 19:01 – Why social platforms shouldn’t assume they’ll be the top choice forever
  • 21:41 – Caleb discusses some of the new social media platforms bringing in competition
  • 23:30 – Why many social tips are the same as they were ten years ago
  • 25:30 – How the 70/20/10 model works when trying out new content
  • 26:40 – The two types of social media metrics to watch out for
  • 30:14 – Caleb’s take on where social media fits into the government’s and business’ drive for engagement
  • 33:59 – How noisy social media has become
  • 36:15 – How businesses can avoid the yearly social media account cull
  • 39:01 – The pros and cons of paid vs. organic social
  • 42:33 – The story behind the name 18 Coffees
  • 44:22 – Caleb’s number one tip for social pros

Quotes From This Episode:

We saw the darkest corners of the internet using these tools to connect with each other and reinforce bad behavior. Click To Tweet
“There’s so much less visibility in what you can do on paid social.”
“The best social pros that I know are very curious and just want to learn about new things as they come up… How can you be successful unless you stay naturally curious?”


Want more great content like this?

A twice-monthly dose of the trends and insights you need to keep you ON top. In each email, our team will recap what happened in digital, what trends are important for marketers to watch, plus some fun surprises that you’ll just have to sign up to see!

Subscribe to our Newsletter

Or are you looking to subscribe to one of our podcasts

b2b influencer