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Is the Best Social Media Metric Making People Care About Something?

Posted Under: Social Pros Podcast
Content Marketing Awards - 2022 Winner Badge - Best Podcast
Hosted By
Ray Buckner

Daniel Lemin

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Thank you to our sponsor ICUC Social.

Follow Social Pros on LinkedIn.

To inquire about becoming a guest, please email our Executive Producer, Leanna Pham, at

Content Marketing Award 2022 Winner

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Cassie Roma, Head of Content Marketing at The Warehouse Group, joins the Social Pros Podcast to discuss social storytelling that makes people care.


Human Connections Through Social Storytelling

Whether you work in B2B or B2C, whether you’re trying to reach new customers or engaging with returning customers, you’re ultimately working towards the sale. However, as you’re likely aware, it’s not as simple as just telling people about your product.
The world is full of competition and noise. You’re not only competing against other businesses with similar products but against the general flood of content that fights for everyone’s attention. In the end, the only way to truly connect with your audience and turn them into customers that keep coming back is to make them care.
People care about people, and humanity defines the connection between your business and your audience. By keeping that humanity front and center through social storytelling, your products become the medium through which your customers engage with someone (your business) they care about.

In This Episode

  • Where social fits within the bigger storytelling puzzle.
  • How to use storytelling to show the human aspect of your brand.
  • How social differs between the U.S. and New Zealand.
  • How to “woo” your customers.

Quotes From This Episode

“We are looking at social as a piece of the bigger storytelling puzzle.” — @cassieroma
Data is not going to be helpful until we can actually pull out a true human insight. Click To Tweet
“Remember the human at the other end.” — @cassieroma


See you next week!

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