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Michael Stelzner, Founder of Social Media Examiner, joins Social Pros to talk about the 2020 Social Media Marketing Industry Report and why video may be the only viable place to innovate in social media.
Are you innovative on social media? 
Video is one of the most effective ways to pull people into your content. If you’re not already incorporating video in your social media marketing, you risk missing out on opportunities for real growth, engagement, and innovation.
Michael Stelzner, the Founder of Social Media Examiner, started with a blog, which quickly became one of the most popular blogs about social media in the world. Since then, Mike and his team have pivoted toward video and for good reason. Video is where innovations are happening on social and Mike went as far as claiming that video is the only area where we’re seeing a lot of innovation on social media.
We dive into all of this further on this episode of Social pros, where we take a look at some key findings from Social Media Examiner’s 2020 Social Media Marketing Industry Report, which surveyed more than 5,200 marketers about how they use social media.
In This Episode:
- 02:43 – Why Social Media Examiner are holding an online Instagram Summit
- 08:52 – Why live videos have dropped in popularity recently
- 13:49 – Why marketers should pay more attention to YouTube
- 19:24 – How Social Media Examiner repurposes videos into full-length articles
- 21:03 – How brands can decide where to focus their efforts
- 23:52 – The problem with messenger bots
- 30:24 – The changing usage of social media in 2020
- 35:56 – Why video may be the only innovative medium on social media
- 37:27 – Whether marketers are likely to ‘take the TikTok plunge’
Quotes From This Episode:
“Learn one thing really well but when you master it, immediately move onto the next thing” – @Mike_Stelzner
72% of marketers that we surveyed want to learn more about Instagram marketing. Share on X
“Facebook wants to compete with YouTube in the video world” – @Mike_Stelzner
Resources:
- Get the new State of Marketing report for free from Salesforce
- Find out more about the community at SocialMedia.org with a special form for Social Pros listeners
- Download Social Media Examiner’s 2020 Social Media Marketing Industry Report
- Find out more about the Instagram Marketing Summit
- Listen to the Social Media Marketing Podcast
- Listen to Episode 397 of Social Pros with Michael Stelzner
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