Is Your Job Ready for the Future of Social Analytics?

The Evolution of Social Analytics

Nothing is stationary. Life is constantly flowing, changing, progressing, and evolving. Even the solid ground beneath your feet is hurdling at great speed around the sun, which is, in turn, making its way around the center of the Milky Way, which is itself part of the ever-expanding sea that is the universe.
The point here is that absolutely nothing will stay the same forever. That’s the mindset of Chuck Hemann of W2O Group when it comes to social analytics and data. Social analytics have changed as social itself has grown, but Chuck foresees a time in the near future when social data may not be as free-flowing as it once was.
This is not to say that social data is irrelevant, but as data collection and sharing evolves, it is crucial that social media practitioners allow themselves to evolve as well. It is, unfortunately, no time to settle in or get comfortable. Through creativity and adaptation, your business can continue to grow and thrive.

In This Episode

• Why it is becoming more important to combine social data with other data sources.
• Why a Twitter-centric approach to data listening can mislead you.
• How to expand the scope of your data as a social media practitioner.
• How strategy and analytics roles are blending.

Quotes From This Episode

You have to have people who can distill what a data scientist pulls together into some sort of meaningful business insight. Share on X
“Creativity is more important than ever, especially as more data sources become available to us.” — @chuckhemann
“Social analytics are becoming less relevant—not because the data itself is less relevant, but because it’s becoming harder to get.” — @chuckhemann

Resources

• Brandwatch
• Rev
• The Complete Guide to Social Media for B2B from Salesforce