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Is Your Job Ready for the Future of Social Analytics?

Authors: Jess Chuck Hemann
Posted Under: Social Pros Podcast
Content Marketing Awards - 2022 Winner Badge - Best Podcast
Hosted By

Daniel Lemin

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

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Content Marketing Award 2022 Winner

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Chuck Hemann, Head of Analytics at W2O Group, joins the Social Pros Podcast to discuss the current state of social analytics and where it is heading.

The Evolution of Social Analytics

Nothing is stationary. Life is constantly flowing, changing, progressing, and evolving. Even the solid ground beneath your feet is hurdling at great speed around the sun, which is, in turn, making its way around the center of the Milky Way, which is itself part of the ever-expanding sea that is the universe.
The point here is that absolutely nothing will stay the same forever. That’s the mindset of Chuck Hemann of W2O Group when it comes to social analytics and data. Social analytics have changed as social itself has grown, but Chuck foresees a time in the near future when social data may not be as free-flowing as it once was.
This is not to say that social data is irrelevant, but as data collection and sharing evolves, it is crucial that social media practitioners allow themselves to evolve as well. It is, unfortunately, no time to settle in or get comfortable. Through creativity and adaptation, your business can continue to grow and thrive.

In This Episode

  • Why it is becoming more important to combine social data with other data sources.
  • Why a Twitter-centric approach to data listening can mislead you.
  • How to expand the scope of your data as a social media practitioner.
  • How strategy and analytics roles are blending.

Quotes From This Episode

You have to have people who can distill what a data scientist pulls together into some sort of meaningful business insight. Click To Tweet
“Creativity is more important than ever, especially as more data sources become available to us.” — @chuckhemann
“Social analytics are becoming less relevant—not because the data itself is less relevant, but because it’s becoming harder to get.” — @chuckhemann


See you next week!

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