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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
We are delighted to welcome Jonah Berger, Marketing Professor at The Wharton School of The University of Pennsylvania, onto this episode of Social Pros.
How Social Pros Can Leverage the Power of Magic Words
The more you understand the words you use, the more you can increase the impact of your social content. But how can you change up your language choices to resonate better with your audience?
Jonah Berger, Marketing Professor at The Wharton School of The University of Pennsylvania and repeat Social Pros guest, joins the show to share his thoughts.
He reveals the story behind his latest book, ‘Magic Words’, how words can build trust, community and influence and why anybody can become a better writer.
Plus, he tells us the hidden benefits of asking questions and why it’s essential to understand audience behaviors.
In This Episode:
- 0:00 – Introduction
- 5:25 – Jonah describes his new book
- 7:11 – Why did he write this book?
- 9:56 – Understanding the impact of magic words
- 13:00 – What language does
- 15:03 – Identity and agency
- 20:58 – Defining ‘magic words’
- 23:49 – Jonah’s favorite category in his framework
- 30:21 – Asking the right questions
- 34:08 – Using magic words to approach challenging topics
- 37:36 – Jonah’s final two
- 39:56 – Outro
Quotes From This Episode:
Often, identities are much more powerful than action. If we can frame actions as desirable identities, we can encourage people to take action. Click To Tweet“There’s a difference between asking people to do something or buy something and inviting them to be part of a community.” @j1berger
“We spend time thinking about the ideas we want to communicate, and a lot less about the words we use. That’s a mistake because subtle shifts in our language can have a big increase on our impact.” @j1berger
Resources:
- Schedule a consultation with ICUC
- Grab your free Social Media Audit Bundle
- Visit Jonah’s website
- Connect with Jonah on LinkedIn
- Follow Jonah on Twitter
- Buy Jonah’s book, ‘Magic Words’ on Amazon
- Register for Jonah’s SPEACC framework
Previous episodes featuring Jonah Berger
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