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Keeping Social Real with Dr. Brian Boxer Wachler

Posted Under: Social Pros Podcast
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Follow Social Pros on LinkedIn.

To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Social media is an incredible thing. For many of us, without it, we simply wouldn’t have a career. But it can present dangers too…and they can’t be ignored. That’s why we invited Dr. Brian Boxer Wachler, MD and TikTok influencer, onto Social Pros to discuss how he balances his career on social with his in-person experiences and relationships.

Using Social Safely 

The title of our show is Social Pros…but we rarely talk about the social ‘cons’.  

We all know how popular social media is, not to mention how important it is for modern society. Our jobs literally depend on it!  

But, today’s guest Dr. Brian Boxer Wachler, MD & TikTok influencer, joins Social Pros to discuss the dark side of social and how to create a healthy balance between staying active online and holding strong relationships off it. 

Brian explains his big break on social, when he realized he was big on TikTok and how his content has evolved. 

Plus, he discusses his book, Influenced: The Impact of Social Media on our Perception, explains the benefits and dangers of social media and how he evaluates success on social.

In This Episode:

  • 3:52 – How Dr. Brian first got started on social media 
  • 6:20 – The moment social media clicked for Dr. Brian  
  • 8:23 – How Dr. Brian’s social media content has evolved  
  • 10:06 – Why Dr. Brian decided to come up with his own metrics for TikTok 
  • 14:14 – Taking a balanced view of social media  
  • 16:29 – What led Dr. Brian to write his book 
  • 21:55 – How to avoid getting too sucked into social media 
  • 23:41 – How to avoid social media burnout  
  • 27:09 – The warning signs of social media addiction 
  • 32:02 – Dr. Brian’s one tip for those wanting to become a social pro

Quotes From This Episode:

If you feel that first thing in the morning, you check your phone and check your social media, that could be a red flag. Click To Tweet

“You want to be able to know how to coexist with social media in a healthy way.” @drboxerwachler

There’s a lot of good in social media. For example, it can connect people who have similar interests in all different areas in life that they could never be connected with.” @drboxerwachler


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