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How Lids Uses Social to Amplify Sports Passion

Authors: Jess Matthew Thompson
Posted Under: Social Pros Podcast
Social Pros Podcast logo
Hosted By

Anna Hrach

Convince & Convert

Daniel Lemin

Convince & Convert

Erika Lovegreen

ICUC Social
About Social Pros Podcast:

Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.

Thank you to our sponsor ICUC Social.

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


The New Storefront

It’s easy to take the term “social media” for granted. While most businesses understand that they need to engage with it on some level, we don’t always feel social’s impact on every aspect of a brand.
There was a time when the most important interaction between a business and its customers took place at the storefront. The conversations, the assistance, the sale, the handshake—this is where people came face to face with the business and walked away with an impression (and, hopefully, a product).
Now, people are bringing their favorite brands home, on the bus, to work—everywhere they go. Social media truly has become the place where customers and businesses socialize. E-commerce is now built directly into many social platforms. As Matt Thompson of Lids puts it, social media is the new storefront.

In This Episode

  • How to engage multiple local and very polarized audiences.
  • How to balance event-based advertising with evergreen content.
  • How to structure customer care between the social team and customer service.
  • Why online sales may be shifting from Facebook to Instagram.
  • How to integrate email with social campaigns.

Quotes From This Episode

“Images by far outweigh anything you can write anymore.” — @MattDThompson
Social media is the new store experience. Click To Tweet
“The biggest problem that some companies have is they start creating content that they want, and not content that their customers want.” — @MattDThompson


See you next week!

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