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How Lids Uses Social to Amplify Sports Passion

Authors: Jess Matthew Thompson
Posted Under: Social Pros Podcast
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

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Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Matthew Thompson, Social Media Manager at Lids, joins the Social Pros Podcast to discuss how Lids engages sports fans and why social is the new storefront.

The New Storefront

It’s easy to take the term “social media” for granted. While most businesses understand that they need to engage with it on some level, we don’t always feel social’s impact on every aspect of a brand.
There was a time when the most important interaction between a business and its customers took place at the storefront. The conversations, the assistance, the sale, the handshake—this is where people came face to face with the business and walked away with an impression (and, hopefully, a product).
Now, people are bringing their favorite brands home, on the bus, to work—everywhere they go. Social media truly has become the place where customers and businesses socialize. E-commerce is now built directly into many social platforms. As Matt Thompson of Lids puts it, social media is the new storefront.

In This Episode

  • How to engage multiple local and very polarized audiences.
  • How to balance event-based advertising with evergreen content.
  • How to structure customer care between the social team and customer service.
  • Why online sales may be shifting from Facebook to Instagram.
  • How to integrate email with social campaigns.

Quotes From This Episode

“Images by far outweigh anything you can write anymore.” — @MattDThompson
Social media is the new store experience. Click To Tweet
“The biggest problem that some companies have is they start creating content that they want, and not content that their customers want.” — @MattDThompson


See you next week!

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