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LinkedIn Tricks for Social Media Professionals

Posted Under: Social Pros Podcast
New Social Pros Cover Image
Hosted By
Jay Baer

Daniel Lemin

Convince & Convert
Jay Baer

Hannah Tooker

Jay Baer

Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

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To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Viveka von Rosen, CEO of Linked Into Business, joins the Social Pros Podcast this week to discuss the LinkedIn Publisher Platform, optimizing company pages, and future changes at LinkedIn.

Next-Level Networking

Viveka von Rosen is known internationally as the LinkedIn Expert. She has written the book on it and consults with businesses to optimize lead generation from LinkedIn. Today she shares her knowledge and expertise (free of charge!) on the Social Pros Podcast.
Optimize Your LinkedIn Page
The first thing to remember is that LinkedIn is great for SEO, so remember that whatever you put on LinkedIn is searchable, both for individuals and companies. Spend the time and resources necessary to make sure that your LinkedIn page is showcasing your brand, not hurting it. For businesses, that means implementing a few of these pieces of advice:

  • HAVE a company LinkedIn page, to start. If you don’t, you are behind.
  • Focus on the WIIFTR (What’s In It For The Reader) when posting content on LinkedIn (as anywhere in social media). Make sure you’re disseminating content that your audience is actually interested in.
  • Have a structure in place for updating your LinkedIn company page.
  • Market your company page to more than your own LinkedIn audience, through groups, employees, and influential connections on LinkedIn.

Publish Content on LinkedIn
Second, do use LinkedIn to publish content. It doesn’t have to be completely new content, you can repurpose content from your website, but you will find that your content will be accessed by a different audience on LinkedIn than the audience for your website. LinkedIn also gives the opportunity to exponentially increase your reach when your content gets into the Pulse news channels. According to LinkedIn, there are real editors looking at posts to choose which get Pulsed; it’s not just an algorithm.
Viveka recommends publishing both on your website and via LinkedIn, “Because LinkedIn disseminates information so much more efficiently. Especially in the B2B market.”
To maximize your content’s exposure on LinkedIn, Viveka recommends the following:

  • Don’t write about LinkedIn on LinkedIn
  • Look at the channel(s) where your article would fit most and see if there are common keywords or search terms in both the titles and the content. Make sure your published post includes those.
  • Ask influential connections on LinkedIn to share posts that are relevant to their audiences. The more views, shares, and likes, the more likely it is to get Pulsed.

The extra effort is worth it. Viveka notes, “There’s effort around it for sure. It’s not a plug and play. And I’ll say my friends and colleagues that have gotten those exponential million plus views on Pulse have gotten an immense amount of business out of it as well.”

See you next week!

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