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How Location-Based Social Chatter Unlocks Your Fans

Authors: Jess Carlos Garcia
Posted Under: Social Pros Podcast
Content Marketing Awards - 2022 Winner Badge - Best Podcast
Hosted By
Jess

Anna Hrach

Convince & Convert
Jess

Daniel Lemin

Convince & Convert
Jess

Erika Lovegreen

ICUC Social
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Oracle, and dozens more, staff, operate, and measure their social media programs.  With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Thank you to our sponsor ICUC Social.

Follow Social Pros on LinkedIn.

To inquire about becoming a guest, please email Leanna Pham at leanna@convinceandconvert.com.

Content Marketing Award 2022 Winner

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!

@Will31C

This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!

@Simonstone95

Love the podcast - informative, in depth and spot on for any business size.

@MissTriathlon

Carlos Garcia, CEO of HYP3R, joins the Social Pros Podcast to discuss how your business can use location data to elevate customer experiences.

How Location-Based Social Chatter Unlocks Your FansSee the Good!

There’s no doubt that in a very amount of short time social media has revolutionized human interaction. Society has evolved new behaviors, adapted to a whole different set of norms, and when it comes to business/consumer interactions, there is an unprecedented level of connection.
For the first time in human history, every customer can instantly broadcast their experience to a worldwide audience. Unfortunately, the most apparent use of this ability when tagging the company is to showcase negative interactions, to ensure that they and their audience are aware. These days it’s common to see a customer with a bad experience post an angry rant on social media, and the company subsequently has to scramble to respond and clean up the mess.
The good news is that far more people are beginning to post their positive experiences. But without a need for a reaction, most see no reason to tag the business in their post. This is where location information completely changes the game. With a service like HYP3R that allows you to see the positive experiences your customers are having, you can get ahead of the curve. By harnessing the power of location-based data, you’ll spend more time focusing on making great customer experiences even better and less time cleaning up the occasional mess.

In This Episode

  • Why location-based data has become a significant part of social media posts
  • How utilizing location-based data can enhance your relationship with customers and your interactions with guests
  • Why you should also respond to positive interactions, rather than just reacting to negative ones
  • How location tracking has evolved over various social media platforms

Quotes From This Episode

“The best marketing is a friend's recommendation.” Click To Tweet 
“I honestly think that geosocial data is going to guide our experiences.” — @Mkt_Hacker

“I would engage people proactively to tilt the scale of something that is perceived as a negative brand in social media to something that is very positive.” — @Mkt_Hacker

“Change the dynamic from reacting to the negative and mitigating crisis to proactively elevating customer experiences.” — @Mkt_Hacker

Resources


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