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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence! (10 YEARS and counting) and has been recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, Zillow, Glossier and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more.
After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us for new interviews or browse our archive of 600+ episodes, as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement.
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To inquire about becoming a guest or show sponsor, please email us at info@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Are you focused on the right things on social media? Or are vanity metrics keeping you up at night? In this episode, we take a deep dive into what’s really important on social media for brands with Kate DiLeo, CEO and Brand Architect of The Brand Trifecta.
Step Away from Vanity Metrics and Lean into Your True Brand Voice
Join us for an insightful chat with Kate DiLeo, CEO and Brand Architect of The Brand Trifecta, as she shares practical tips for building an authentic brand presence on social media. With a unique background in sales, Kate brings a fresh perspective to brand building on social media. We hear her approach to creating meaningful and real content that reflects her brand voice on LinkedIn and why she chooses to focus on only two platforms for her content.
Kate explains that while it’s easy to get caught up on vanity metrics, social pros need to focus on what really matters – being real and connecting with people. She also recommends finding a niche and keeping your content laser-focused rather than trying to talk to everyone. Hear her thoughts on AI, running events, and how she came to write her book, ‘Muting the Megaphone.’
In This Episode:
- 2:50 – How Kate moved from sales to social
- 6:05 – How Kate built her brand methodology
- 8:30 – The importance of developing a clear brand voice
- 10:41 – Kate’s advice for focusing on LinkedIn as your go-to platform
- 12:45 – How she finds balance between her real and professional lives on social media
- 14:37 – AI’s impact on brand building
- 18:23 – Why finding your niche is key
- 20:21 – The importance of knowing what to say no to
- 21:45 – How to start building your brand on social
- 24:27 – Kate’s experience of running events
- 26:10 – Kate’s approach to cultivating her network
- 27:31 – Kate shares details about her current and upcoming book
- 31:20 – How leaders who can reflect on what’s holding them back
- 34:01 – Kate’s top tip for aspiring social pros
Quotes From This Episode:
“If you can give AI humanistic information, that is going to be a secret sauce to coming out the other end with content that's equally human-centered.” Share on X“I actually think that 99% of the population on LinkedIn is incredibly mentally exhausted or already overwhelmed with professional-based content. But it’s super refreshing to hear about how somebody is spending time with their kids or is like “I’m on my 17th cup of coffee today” and just be real for a second.”
“More businesses succeed when the leaders have the tenacity and the courage to actually look within themselves and understand what’s holding them back and maybe that’s what’s holding their business back. And so, it requires a personal shift again at that human level.”
Resources:
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