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How Bennie Johnson Amplifies Magic at the American Marketing Association

Posted Under: Social Pros Podcast
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Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

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Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

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This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Get ready to learn about the magic of marketing! Bennie F. Johnson, CEO of the American Marketing Association, joins the Social Pros podcast to shed light on why he believes marketing is equal parts art, science, and magic.

Marketing is Art, Science, and Magic

The American Marketing Association is probably an organization you’re familiar with, and in this episode, we welcomed none other than the CEO himself, Bennie F. Johnson, for a fantastic conversation. Bennie shares some background of AMA and how it supports those on the academic and practitioner side of marketing.

We hear his thoughts on AI and the ethical and legal considerations that marketing pros need to know about – some of which differ by state and country. Bennie also explains why LinkedIn is the platform of choice for his personal brand and AMA.

Bennie shares his advice for the future marketing leaders, and we chat about why marketing today doesn’t just belong in the creative realm. There’s also a science to it (with a dash of magic too). He outlines how marketing pros can communicate the value of marketing to a wider organization, the importance of taking risks, and his advice for the Social Pros community.

In This Episode:

  • 2:15 – How the American Marketing Association supports the marketing community
  • 6:05 – Why marketers need communities more than ever
  • 8:35 – How marketers can embrace AI
  • 12:07 – What marketers need to know about different privacy regulations
  • 14:20 – Balancing communication with community members
  • 18:31 – How Bennie speaks to future marketers
  • 21:45 – How marketers can communicate their value to a wider organization
  • 25:53 – Why risk and curiosity are key to marketing
  • 30:44 – Leading authentically in marketing
  • 32:30 – Bennie’s one tip for those wanting to become a social pro

Quotes From This Episode:

“No risk, you don’t win. And some of the biggest risk is not doing anything.” Click To Tweet

“You don’t want to be focused so much on the work that you miss the opportunity.” @BFjohnso

“The totality of marketing from brand to research, to insight, to comms, to event and experience and social, all of that has value to driving a business forward. Our challenge is always making sure we have the language to translate value to the other parts of the business.” @BFjohnso


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