How Minter Dial Is Disrupting the Social Landscape

Shakin’ It Up

When you hear the word “disruption”, what do you envision?
An interrupted conversation?
A new technology?
Many social pros consider disruption to be a new platform that requires a change in budget and perhaps an intern to man the helm until you can work it into the rotation.
Minter posits that disruption goes much deeper than that. True disruption shakes the system to its very core. It’s not just incorporating a new line item in the budget, it’s re-envisioning how you communicate with customers and why this change is needed.
A change in the force of marketing requires social pros to step back and rebuild their strategy from the ground up. While some find this disheartening, Minter knows that the reality is it’s an opportunity to infuse fresh energy and creativity into your career and brand.
Disruption is the maker and breaker of brands. Minter’s approach to embracing and encouraging healthy disruption keeps him flexible, creative, and innovative.

In This Episode

• How disruption leads to a new infusion of energy into your business
• Why having a successful Chief Digital Officer means defining the role apart from the Chief Innovation Officer
• How following the CLICK organizational principals leads to a flexible, innovative, and customer-centric business model
• Why the rise of the sharing economy means less of a focus on acquiring permanent items and more of a focus on borrowed but meaningful things

Quotes From This Episode

“Our idea was to find ways to bulletproof ourselves for our future, but also, make sure that we are taking care of the people, society, and the environment around us.” —@mdial
For the majority of us, disruption is not an option. Click To Tweet
“One of the greatest ways of gaining energy is feeding our curiosity and learning.” —@mdial
“I have seen many pure players in dire need of disrupting themselves.” —@mdial
“You need to cocktail these technologies, according to your strategic intent, to power forward and leverage them to drive your business.” —@mdial
If you don't have the right mindset in the first place, then you will go fast, but not very far. Click To Tweet
“You need to have great partnerships with people without the organization.” —@mdial
“The challenge is innovating fast, and doing it in such a way that’s aligned with your organization’s North Star.” —@mdial
“Having people who are working, and working with you, is an example of why we need to collaborate more to get today.” —@mdial
“Consumers no longer necessarily want to own the object.” —@mdial
Underneath the sharing concept, the currency is trust. Click To Tweet
“The radar for mistrust and misleading communications has gone significantly higher, such that our tolerance threshold is much lower for crap.” —@mdial
“If you’re in big business and you’re not keenly looking at new technologies, what new opportunities could be coming out of this today in a very global manner, then the risk is you’re going to become obsolete in no time.” —@mdial

Resources

• Minter Dial on Twitter: @mdial
• Myndset on Twitter, Facebook, YouTube, and LinkedIn
• Future Proof: Get Your Business Ready For The Next Disruption
• Good to Great