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You wouldn’t necessarily think much about the sewerage system that runs beneath your feet, or that a sewer district could be a powerhouse of engagement on social.
But this week’s Social Pros guest, John Gonzalez, Communications Manager at Northeast Ohio Regional Sewer District, is using personality and humor to build strong human connections.
Using Social to Create a Social Connection
If you’re not following Northeast Ohio Regional Sewer District on Twitter, you’re missing a trick. The organization has a following of over 35,000, which has grown through its unique and hilarious social approach.
We had to invite their Communications Manager, John Gonzalez, onto Social Pros to hear his top tips and tricks.
John explains the challenges he has faced in making a sewer district exciting on social and discusses how his job plays out day-to-day.
Plus, he reveals top tips about building human connection through adding personality to your content and staying on top of trends. If you’re looking to grow a unique, relatable brand on social, you’re in the right place.
In This Episode:
- 4:23 – Introducing John Gonzalez
- 5:40 – What is Northeast Ohio Regional Sewer District?
- 6:30 – John outlines his role
- 8:39 – How John stays ‘human’ on social
- 12:09 – Cultivating and nurturing a community of active followers
- 14:53 – Earning leaders’ trust for a unique social approach
- 17:45 – Gaining freedom and creativity for social
- 22:39 – John’s content creation process
- 25:35 – Did John always use Twitter?
- 26:45 – Does John ever switch off?!
- 27:56 – How NE Ohio Regional Sewer District approach other platforms?
- 30:14 – Creating social content without expectation
- 33:00 – John explains his campaign
- 39:23 – John Gonzalez’s top tip for social pros
Quotes From This Episode:
I didn’t have a social media presence before establishing our accounts and, because of the freedom we’ve been given, I’m able to put my personality into this platform. Share on X
“Some of our posts go out after 10pm. But I’ve built that for myself in terms of the expectation of responsiveness. It’s something I take seriously. For the most part, even during vacations, I’ve still got access because things still happen, and I want to be part of that conversation.” – @gonzalezjohn
“Connect with people, be there for them and recognize their challenges.” – @gonzalezjohn
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