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Non-Obvious 2019 Trends for Social Media and Beyond

Authors: GiniRoberts Rohit Bhargava
Posted Under: Social Pros Podcast
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Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
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Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

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Rohit Bhargava, Founder and Chief Trend Curator of Non-Obvious Company, returns to the Social Pros Podcast to discuss 2019’s non-obvious trends for social media.

Finding the Trends

Finding the Trends

Just as in fashion, music, or pop culture, every year brings with it a new set of trends for social media. This happens on both the consumer’s side of things as well as on the marketer’s.
Trends often seem like they happen overnight, but in reality, there is a bit of a buildup. Spotting a trend and understanding it before it becomes obvious is the key to staying ahead of the game when it comes to social media. Not every trend and strategy is effective for every business, however, so being secure in who you are as a brand is crucial when analyzing trends for social media.
By keeping a firm grasp on your brand values while also having a willingness to adapt to an ever-changing landscape, you can set yourself apart from the competition and ensure that you’re spending your time and budget in the most effective way possible.

In This Episode

  • 05:41 – Why “muddled masculinity” is one of the “non-obvious” trends for 2019.
  • 08:52 – How “innovation envy” can lead businesses to make unnecessary changes for the sake of standing out.
  • 10:51 – Why not all businesses benefit from creating a spectacle.
  • 17:17 – How to market your small business successfully on a small budget.
  • 20:21 – How to “deliberately downgrade” your social media to become more effective in certain areas.

Quotes From This Episode

Coming in and saying, 'This is the way it is,' without having earned the right to do that always backfires in social media. Click To Tweet
“Some brands are just wasting their money because they’re just doing something viral, but it isn’t generating any word of mouth.” — @rohitbhargava
“There’s a strategic way to use social platforms. The temptation for business owners is to do everything on every platform.” — @rohitbhargava


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