About The Content Experience Show:
Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.
Apple Podcast Reviews:
It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.Jared Johnson Piano
I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.The Marketing Book Podcast
Randy Frisch (Uberflip’s Co-Founder, CMO, and President) and Anna Hrach (Convince & Convert Strategist) discuss the biggest questions plaguing marketers.
The Content Experience Show exists to move past the surface and dig deep into the many facets of the world of content. Usually, this involves hosts Randy and Anna sitting down with a content pro to discuss their particular field of expertise.
In this special lightning round edition of the Content Experience Show, however, Randy and Anna rely on their substantial personal expertise. They’ll discuss a multitude of topics many content pros find themselves pondering, including things like IGTV, gating, influencers, and much more.
Join Randy and Anna as they take on the Content Experience Lightning Round!
In This Episode
- Will IGTV change the way video is viewed online forever?
- Should you gate your content?
- What is better: a blog, content hub, or a resource center?
- Is there real value in Instagram influencers?
- Should companies have an Experience Manager position?
- How do you approach marketing to millennials?
- Are Super Bowl commercials valuable?
- Should marketers focus more on inbound or account-based marketing?
- How is storytelling evolving?
- Is voice search the next big thing?
Quotes From This Episode
“You can’t ask for someone’s email address if the content you’re going to provide isn’t worth it to them.” — @annabananahrach
“Instagram influencers are valuable, but the question is going to be of quality over the long term.” — @randyfrisch
When we market to millennials, we have to think about what type of experience they expect. Click To Tweet
See you next week!