Real-world Lessons About How to Keep Your Social Fresh

Hosted By

Convince & Convert

About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Thank you to our sponsor ICUC Social.

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To inquire about becoming a guest, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!

@Will31C

This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!

@Simonstone95

Love the podcast - informative, in depth and spot on for any business size.

@MissTriathlon

Jason Keath, the Founder and CEO of Social Fresh, joins the Social Pros Podcast to discuss the Social Fresh Conference and tips to keep your social media fresh and innovative.

Is Your Social Media “Fresh” Enough?

If you’re a social media professional, you’re probably familiar with the pressure from superiors to increase followers on multiple social media platforms. But how important is a brand’s follower count?
Jason Keath, the Founder and CEO of Social Fresh, claims that it’s not about numbers, it’s about quality – “what we try to pay more attention to these days is not necessarily the number of followers or engagement that we’re getting with content, but the quality and relevance of it.” It’s time for brands and social media professionals to go after the true north star, which isn’t how many followers you have, but the quality & engagement of those followers.
Social Fresh is a social media training and analysis company with the goal to inspire and support the social media industry. The Social Fresh Conference is the longest running conference in the social marketing industry and if you thought a global pandemic would get in its way, think again! The Social Fresh Conference is virtual this year and if you want tickets, listen in closely for a special discount code to attend the conference!

In This Episode:

05:15 – Jason reveals everything you need to know about the upcoming Social Fresh Conference
06:22 – How Jason got into this business and why he’s still doing it
10:11 – How moving to virtual has changed things like speaker selection, creating content experiences, and marketing the event
12:36 – What today’s participants at Social Fresh expect to learn or gain from attending the event
15:06 – How recruiting speakers has changed
18:42 – Tips for anyone trying to bring people together via virtual events
23:49 – Jason talks about the Instagram Templates Project
27:48 – How marketing agencies have adjusted to the new normal
29:58 – Jason shares the tale of two tweets
33:37 – What frustrates Jason about the current state of social
36:26 – Jason shares his prediction for the future of Clubhouse

Quotes From This Episode:

Start following really good creators & brands, save their content & then reverse engineer it Click To Tweet
“Spending 10 mins on writing a compelling piece of copy for Twitter helped us reach a huge potential customer audience.”
“A live chat is a really great community building networking tool for virtual events.”