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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Thank you to our sponsor ICUC Social.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Amber Naslund, the Senior Content Consultant at LinkedIn, joins the Social Pros Podcast to discuss the secrets of LinkedIn’s algorithm and reveals what content works best on the platform.
Consistency is key 
What content works best on LinkedIn? Should you keep your messages polished and professional? Or, is it better to pull back the curtain and give people a glimpse into your personal life?
Amber Naslund, the Senior Content Consultant at LinkedIn, reveals that LinkedIn has moved beyond its historic white shirt and tie narrative towards a more vibrant and personal experience. If you want your content to gain traction on this platform nowadays, you’ve got to be consistent. This means you need to show up on a regular and predictable basis in the form of smaller pieces of digestible content.
There’s no doubt that LinkedIn is growing in importance but if you want to get more eyes on your content, you need to know how the algorithm works. What’s more, you need to know what type of content you should be publishing on LinkedIn for the best engagement and results.
In This Episode:
- 04:50 – How brands and businesses can work with Amber’s team
- 09:40 – How the audience of the LinkedIn user is changing
- 11:45 – Why episodic content works so well on LinkedIn
- 16:31 – How LinkedIn’s narrative arch has evolved
- 19:44 – Best practices for utilizing LinkedIn Live
- 21:45 – Tips for playing the ‘algorithm game’ on LinkedIn
- 27:25 – How to structure your social content team
- 30:28 – Customer social service strategies to use on LinkedIn
Quotes From This Episode:
“The backbone of modern marketing is great content.” – @AmberCadabra
“LinkedIn members come to LinkedIn with a purpose more than they do any other social network.” – @AmberCadabra
Consistency is the secret to LinkedIn. Click To Tweet
Resources:
- Get the new State of Marketing report for free from Salesforce
- Find out more about the community at SocialMedia.org with a special form for Social Pros listeners
- Grab Salesforces FREE e-book, ’50 Social Media Best Practices’
- Learn how Emma can help you improve your email marketing campaigns
- Discover how LinkedIn’s algorithm works
- Read The NOW Revolution
What’s your one tip for becoming a social pro?
Don’t obsess about the ‘social’ part of the pro. Learn the business inside and out and get curious about your business. The social channels are how you translate that story, the more endemic business knowledge you have, the smarter you’ll be when any new tool, tactic or platform comes down the pipe.
If you could do a Skype call with any living person, who would it be?
Amber would choose to have a call with the one and only, Michelle Obama. Together, they would kick back with a glass of wine and indulge in an evening of ‘girl talk’ and other points of interest.
Join the Social Pros LinkedIn Community
Join a community of real social pros doing social media on LinkedIn. Receive all the inspiration and ideas straight to your feed and add your thoughts to the conversation.
