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Should Marketers Start to Use Twitter Like Facebook

Authors: Jay Baer Michael Stelzner
Posted Under: Social Pros Podcast
Content Marketing Awards - 2022 Winner Badge - Best Podcast
Hosted By
Jay Baer

Daniel Lemin

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Thank you to our sponsor ICUC Social.

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Content Marketing Award 2022 Winner

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Mike Stelzner, Founder of Social Media Examiner, joins the Social Pros Podcast to discuss the changing Twitter algorithm, the death of evergreen content, and why you should only tweet content once.

mike-stelzner-instagramKeeping It Platform-Unique

As social media becomes more prevalent in the marketing world, it is losing that which made it special for consumers: a unique and conversational platform where company and customer can come together.
Part of the problem comes from the overuse of evergreen content. The other part is treating all platforms the same.
Mike understands that each social media vehicle is unique and therefore requires different content. What is shared on Twitter are things that should not be put on Facebook and what is put on Facebook does not belong on LinkedIn. As Twitter becomes more and more like Facebook by incorporating algorithms and video, it is tempting to think of them as being the same. However, each has its own unique audience and formats that should be utilized to its own best potential.
Why limit your content to 140-characters when Facebook doesn’t have that restriction? Why retweet the same content over and over when the Twitter algorithm doesn’t reward it? It’s about knowing your platform, embracing its singular benefits, and speaking to its unique audience.

In This Episode

  • Why a successful social community means not looking for a big audience but seeking out the right audience
  • How a live show leads to being a better social media marketer
  • Why an uptick in copyright enforcement means a shift in how and when to use live video
  • How Facebook’s advertising is leading to a push for raw, unedited, live video
  • Why evergreen content is killing your Twitter ranking
  • How a focus on metrics leads to the biggest threat to social media


Quotes From This Episode

“There is a big desire for people to listen to or interact with long-form content.” —@Mike_Stelzner
“We’re not trying to reach a big audience. We’re trying to reach the right audience that is the ideal customer.” —@Mike_Stelzner
“I’ve become a better speaker, a better podcaster, and a better presenter as a result of going live.” —@Mike_Stelzner
“It’s the true manifestation of social and it’s really community building on steroids.” —@Mike_Stelzner
“Most people don’t spend a lot of time watching you on Facebook Live.” —@Mike_Stelzner
“We’re beginning to see a standard of enforcing copyrights and the rights of actors and presenters and event organizers without compromising on complete elimination of live video.” —@Mike_Stelzner
“It needs to look ok, but it needs to sound great.” —@Mike_Stelzner
“The publish time is becoming less of an issue because of the algorithm.” —@Mike_Stelzner
“You’re going to see that the new standard is not going to be to consistently retweet over and over again our content.” —@Mike_Stelzner
“Whenever possible, depending on the size of your team, you should take advantage of the unique benefits of the platform.” —@Mike_Stelzner
“The biggest threat to social media marketing right now is that it’s becoming too much like traditional advertising.” —@Mike_Stelzner


See you next week!

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