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Six Content Marketing Pros Share What’s Wrong With Content Marketing Today

Content Experience Show Logo
Hosted By
Jess

Anna Hrach

Convince & Convert
About The Content Experience Show:

Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.

Apple Podcast Reviews:

It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.

Jared Johnson Piano

I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.

The Marketing Book Podcast

Jess Ostroff, Managing Editor at Convince & Convert, takes listeners on the road to überflip’s Content Experience to hear from content pros such as Ann Handley, Andy Crestodina, and Jay Baer on what’s broken with content marketing today and how to fix it.

Why Is Content Marketing So Broken?

This week we have a special episode for Content Pros listeners. Jess Ostroff, Managing Editor at Convince and Convert, takes us to überflip’s Content Experience in Toronto, Canada. She’s on the ground with a whole cast of content marketing power players from Ann Handley to Jay Baer, asking them for the hard truth on what’s wrong with content marketing today and how to fix it.
She unearths some true content marketing gems of advice on how your audience isn’t really too busy for your content. The problem is your content isn’t relevant. Making it relevant involves listening to your audience and speaking to them on a peer level, as opposed to maintaining a hard brand line between you.
Our content pros also weigh in on the crucial importance of collaboration and networking to building your content and your career in content.
Listen in as we get the skinny from those in the know on launching your content and your career to the next level.

In This Episode

  • How collaborating and networking leads to more successful content and a flourishing career
  • Why getting your audience to read your content means speaking to them as a peer instead of a brand
  • How relevant content leads to a busy audience finding the time to listen and read it
  • Why execution of good ideas is more important than generation of great ideas

Quotes From This Episode

Democratizing content creates a wealth of opportunity to bring in the kind of language, concerns, and solutions that customers actually want to hear about.” —@leeodden
If you have a content marketing problem, what you really have is a relevancy problem. Click To Tweet
“Marketers tend to think that we are speaking brand-to-customer when instead we should be thinking peer-to-peer.” —@annhandley
“It’s not that they have a shortage of ideas, it’s that they have a shortage of execution.” —@djwaldow
The success of your content is largely a function of the strength of your network. Click To Tweet
“Learn by reading your own blog.” —@crestodina
“Attribution is important but attribution in context is even more important.” —@HeinzMarketing

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