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The Social Media Success Ingredient You Mostly Ignore

Posted Under: Social Pros Podcast
Content Marketing Awards - 2022 Winner Badge - Best Podcast
Hosted By

Daniel Lemin

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Thank you to our sponsor ICUC Social.

Follow Social Pros on LinkedIn.

To inquire about becoming a guest, please email our Executive Producer, Leanna Pham, at

Content Marketing Award 2022 Winner

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Bernhard Schroeder, Clinical Lecturer at San Diego State University and Author, joins the Social Pros Podcast to discuss connecting with millennials and building a solid brand image.

The Social Media Success Ingredient You Mostly Ignore

The Hero’s Journey

Take a moment to imagine where the galaxy would have ended up if Luke Skywalker had never gone to see Yoda. Or maybe if Neo had never met Morpheus, or if Frodo never trusted his friend Gandalf.
You get the picture. Every hero needs a mentor.
Now swap the word “hero” for “marketer” and you have an idea of why there is so much noise in today’s social landscape. As a younger, more social oriented generation begins to take its place in the business world, it seems there’s less time spent on seeking the wisdom of seasoned veterans and more spent jumping straight in.
Bernhard Schroeder of San Diego State University’s Lavin Entrepreneurship Center is out to change that by fostering an environment where millennials are embraced for their strengths and brought into the fold. The instruction of branding concepts not immediately inherent to the digital world combined with their natural understanding of modern values will train up millennial marketers to be true brand heroes.

In This Episode

  • Why many millennials don’t understand branding
  • How the move to digital has affected the passing of branding knowledge from generation to generation
  • Why social media engagement doesn’t always equal brand value
  • Why having a cause and putting it forward can solidify your brand image
  • How to be a marketing leader and approach marketing from an educational standpoint
  • Why your social media content should be dictated by a brand story

Quotes From This Episode

“I look at millennial marketers as Frodo, and they need to go find their Gandalf.” — @bernschroeder1
“Millennials are the most important audience for the next 10 to 15 years.” Click To Tweet

I need to build something out when someone hears me, sees me, sees my logo, they immediately think I’m more valuable even before they’ve done the product evaluation.” — @bernschroeder1

“You can't get strategic knowledge in a heartbeat.” Click To Tweet


See you next week!

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