Social Pros Greatest Hits – Is This the Best Business on Instagram?

Social Pros Greatest Hits - Is This the Best Business on Instagram?

On this encore episode we hear from Griffin Thall as he discusses using influencer marketing and user-generated content to dominate Instagram

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Full Episode Details

Can you Dominate Instagram?Social Pros Greatest Hits - Is This the Best Business on Instagram?

As one of the fastest-growing marketing channels today, leveraging the power of Instagram to help sell products and services is a smart business move for sure. But, is it possible to build the back of an entire company on Instagram usage alone?

We’ve got a special encore episode of the show for you this week, where we’ve reached back into the Social Pros archives to bring you one of our favorite episodes of the year featuring Griffin Thall, CEO, and Co-Founder of Pura Vida Bracelets. Since appearing on the show, Griffin and his partner have cashed in and sold a majority stake of their company to Vera Bradley for $75 million.

When you listen to this episode and hear how Griffin and his team transformed a humble business into a global powerhouse using a strategic approach to user-generated content and influencer marketing, that $75 million starts sounding like a pretty good deal. After all, Pura Vida Bracelets has been crowned one of the best businesses on Instagram with an engaged following that helps the brand ship millions of bracelets each month.

In This Episode:

  • 06:35 – The origin story of Pura Vida Bracelets and how they went from a small brand in Costa Rica to a global sensation selling millions of bracelets each month
  • 11:47 – How social media has aided Pura Vida’s success
  • 14:37 – How Pura Vida works with user-generated content (UGC content) and influencers to increase engagement and boost their presence on Instagram
  • 18:00 – Why you should experiment on Instagram to find out what works for you
  • 22:14 – Tips for working with influencers in the most effective way
  • 27:14 – Why it’s important to work with brand representatives/ambassadors and key differences between online and in-person word-of-mouth marketing
  • 30:51 – Why reviews and social-proof are vital to a brand’s success both online and offline

Quotes From This Episode:

“We have so much traffic coming from organic that when you layer on the paid efforts and blend the two, it creates a much more efficient and affordable way to acquire customers at scale.” – @griffinthall

We want to be where our customers are, we want to be active, authentic, organic and creative. Click To Tweet

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