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Join us for another deep dive into social media’s burning questions as we welcome Sammy Lent and Zach Fitch to the latest edition of Social Pros Unfiltered. Hear their insights on fandom, why Gen-Z’s pulling back from social, and their top predictions for 2024.
How Brands Can Stop Gen-Z Walking Away from Social
In 2024, Amazon will become the next big social media platform, brands will return to in-person community building, and fans will become our greatest influencers.
Now, you may be wondering how we can predict the future. We can’t! But the closest we can do is ask our Social Pros Unfiltered guests, Sammy Lent and Zach Fitch, for their biggest predictions ahead of 2024.
Zach shares why he forecasts a rise in Amazon influencers (and how it could even create a little beef with TikTok), while Sammy explains why brands will start to leverage fandoms to tell authentic stories to their audiences.
Sammy and Zach also discuss how brands should approach seasonal content, how managers can deal with Gen-Z stepping back from social, and why LinkedIn’s ‘Open to Work’ badge isn’t such a red flag after all.
In This Episode:
- 2:18 – What percentage of Gen-Z is on social media?
- 3:17 – Why are Gen-Z pulling back from social?
- 11:30 – Should brands do seasonal content campaigns?
- 21:00 – What brands can learn from fandom culture
- 32:51 – Should you add the ‘Open to Work’ badge to your LinkedIn profile?
- 40:09 – Sammy, Zach, and Gia’s predictions for 2024
Quotes From This Episode:
If you want to get super-fans, start responding to comments and engage with them. Share on X“Creative without strategy is like driving without directions.” Sammy Lent
“By the end of 2024, you will consider Amazon a social media platform.” Zach Fitch
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