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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
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To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
We are delighted to welcome Andrew Foxwell, Co-Founder of Foxwell Digital, onto this episode of Social Pros.
Become a Better Marketer with Paid Social
Need a paid social refresher?
The landscape is always changing and it’s easy to get impatient for the big results. But this week’s guest provides an in-depth look at leveraging paid social and staying on top of platform changes to work towards long-term success.
In this episode, we are joined by Foxwell Digital Co-Founder, Andrew Foxwell.
Andrew explains how to become a better marketer and looks at common misconceptions around paid social. Plus, he tells us how to navigate the constant changes and set yourself up for success by avoiding being beholden to social platforms!
A super-insightful episode for any social pro.
In This Episode:
- 0:00 – Introduction
- 4:45 – What Andrew is up to
- 8:16 – Data best practices
- 17:12 – Misconceptions around paid social
- 23:30 – Identifying progress
- 27:46 – Setting up for long-term success (and breaking free from platform changes)
- 35:57 – Data protection vs needing that data
- 45:11 – Andrew’s final two
- 47:52 – Outro
Quotes From This Episode:
In order to remain good at what we do, we have to do the hardest thing constantly and consistently and well. Click To Tweet“In today’s world, you have to look at multiple sources and then choose one and say: “this is what we’re going to look at to understand what’s happening.” @andrewfoxwell
“Have expectations of how long paid social will take. If you don’t, you’re going to get impatient. You can get creative and a lot of things can work.” @andrewfoxwell
Resources:
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