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The Biggest Threat to Community Managers is Themselves

Posted Under: Social Pros Podcast
Hosted By

Anna Hrach

Convince & Convert

Daniel Lemin

Convince & Convert

Erika Lovegreen

ICUC Social
About Social Pros Podcast:

Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.

Thank you to our sponsor ICUC Social.

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Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Jeremiah Owyang, Founding Partner of Kaleido Insights, joins the Social Pros Podcast to talk about how the biggest threat to community managers is themselves.

Have you forgotten the ‘why?’ in digital transformation

The Biggest Threat to Community Managers is Themselves

The main aim of digital transformation is to anticipate customer needs and provide them with a great customer experience. Unfortunately, many companies are focussed on digital transformation, but they’ve forgotten why.
Jeremiah Owyang, Founding Partner of Kaleido Insights, insists that just because you can do something doesn’t mean that you should. And, that rings true for digital transformation. Jeremiah  is a great believer of self-care within the industry. And, he explains the best way to advance our social media careers whilst understanding the pressures we face.
Social media is ever-changing, as a result, there’s an immense pressure to keep up and a high chance of failure. Fortunately, Jeremiah has mapped out the lifecycle of social. This could help you understand where to make changes within your business and connect with your customers effectively. 

In This Episode:

  • 04:44 – The importance of digital feudalism
  • 07:55 – Where we are in the lifecycle of social
  • 09:06 – The skills needed for modern day social media professionals
  • 11:32 – The biggest challenges in digital transformation
  • 16:30 – Are social media failures due to cultural weaknesses?
  • 21:32 – What is Community Manager Day?
  • 30:14 – Jeremiah’s one tip for aspiring social pros

Quotes From This Episode:

So many companies are focussed on digital transformation, but they’ve forgotten why Click To Tweet
“You really can’t love somebody else until you love yourself”@jowyang
“Right now, community managers are considered as a help desk, they’re relegated to customer care” @jowyang


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