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The Formula for Creating Great Videos

Posted Under: Social Pros Podcast
Content Marketing Awards - 2022 Winner Badge - Best Podcast
Hosted By
Jay Baer

Daniel Lemin

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Thank you to our sponsor ICUC Social.

Follow Social Pros on LinkedIn.

To inquire about becoming a guest, please email our Executive Producer, Leanna Pham, at

Content Marketing Award 2022 Winner

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Amy Schmittauer, Author and Video Marketing Consultant, joins the Social Pros Podcast to share how and why you can position video content (both live and produced) to maximize engagement and brand awareness.

Keeping Video PowerfulKeeping Video Powerful

The rise of video in social has been a welcome development for those outgoing, gregarious marketers that love putting themselves out there. But for those us that lean towards the more introverted side are dealing with some heartburn and sweaty palms at the prospect of being on camera.
Amy’s years of experience in video, both produced and live, has shown her that anybody can create an impactful video by following a simple Authority Video Formula.
This formula wastes little-to-no time with branding and places the subject or main face of the message on camera immediately. Skipping the intro isn’t meant to be rude but to give viewers a loyalty treatment; as if they are already a well-known and appreciated insider.
Content should be generous but focused. Videos and attention spans are getting shorter and so should your content. What shouldn’t be shortened or omitted is a generous 30 seconds for the close and call to action. You’ve spent time on this video, don’t lose it at the end!
The best thing about a well-done video using this method is that it’s easy and accessible to everybody, anywhere, at any time. It can truly transform your brand and engage your audience on a whole new level.

In This Episode

  • Why embracing video blogging means practicing and getting everybody on camera, not just those you think were born to be there
  • How the live video leads to a completely different dynamic and engagement experience than prerecorded materials
  • Why the keeping your viewer beyond 8 seconds means following the Authority Video Formula
  • How keeping your video format current, relatable, and engaging means pivoting when necessary, watching for opportunities, and reformatting your video for each platform
  • Why relevant video content means showing your audience instead of telling


Quotes From This Episode

“There’s a reason why we don’t like to answer when the sales guy is calling. It’s a live call and you have to respond in that moment but that’s what makes live special.” —@Schmittastic
“With live video, you have people in this moment with you and that’s a different dynamic than publishing something that has been pre-recorded.” —@Schmittastic
“When it’s produced, you can’t waste a lot of time. When it’s live, you can and you might want to.” —@Schmittastic
“You’re live for a reason, to engage real-time.” —@Schmittastic
“Once they click play on the video, treat them like they’ve always been there whether they have been or not, whether it’s your first video or your thousandth, and just roll with the content.” —@Schmittastic
“It’s about finding where you are unique but you still have to fit in the context of where you want to present.” —@Schmittastic
“If you want someone to do something, make it relevant to what just happened in this video experience.” —@Schmittastic
“Allow your personality, your message, and your purpose to help you stand out.” —@Schmittastic
“Repurpose does not mean copy/paste.” —@Schmittastic
Just because the networks give us a feature doesn’t mean we should use it. Just because a third-party comes out and says you can upload your video here and it will upload to everywhere you want it to be doesn’t mean you should use it because every part is a little bit different.” —@Schmittastic
“We don’t often have to talk as long or go as long or create as long of content as we think we do.” —@Schmittastic


See you next week!

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