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The Purdue and Don’ts for Engaging Higher Ed Students

Posted Under: Social Pros Podcast
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

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Abby Eddy, the Assistant Director of Digital Engagement at Purdue University, joins the Social Pros Podcast to talk about how you can use social media to connect with your audience during uncertain times.

Resonate with your audience The Purdue and Don'ts for Engagigng Higher Ed Students

As we enter what is traditionally considered ‘commencement season’ for many, millions of students are finding themselves at a standstill. Lecture halls have been swapped for Zoom calls and cap and gowns have been replaced with ‘comfy clothes’ like joggers and trainers.
In a world seized by a global pandemic, how are major universities dealing with the impact of COVID-19 and leveraging social to engage with Higher Ed students?
Abby Eddy, the Assistant Director of Digital Engagement at Purdue University, has really perfected the university’s approach to messaging their students during this uncertain time. Abby talks about how she uses social media to bring some levity during these times by embracing pop culture in a way that is relevant to Purdue and speaks to their audience.

In This Episode

  • 04:58 – How Purdue University are using social conversations to engage with students and organize on-demand commencement
  • 11:16 – How different departments and team members have come together to help the university communicate effectively online
  • 13:19 – How Abby’s team manages Purdue University’s brand voice across the board
  • 17:31 – Why it’s important to find a balance between ‘COVID-19 messaging’ Vs. more ‘cheerful’ content
  • 22:30 – How to choose what pop culture moments to play into
  • 23:46 – How Purdue University uses past performance data to cultivate future results
  • 26:46 – An insight into the successful hashtag engagement campaign for the launch of the Purdue Podcast

Quotes From This Episode

“We want to make sure that students have a really great experience because without them, we wouldn’t be here.”@abbyeeddy
We're trying to make sure that people have enough time to be proactive rather than reactive to content ideas. Click To Tweet


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