The Purdue and Don’ts for Engaging Higher Ed Students
Abby Eddy, the Assistant Director of Digital Engagement at Purdue University, joins the Social Pros Podcast to talk about how you can use social media to connect with your audience during uncertain times.
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Full Episode Details
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As we enter what is traditionally considered ‘commencement season’ for many, millions of students are finding themselves at a standstill. Lecture halls have been swapped for Zoom calls and cap and gowns have been replaced with ‘comfy clothes’ like joggers and trainers.
In a world seized by a global pandemic, how are major universities dealing with the impact of COVID-19 and leveraging social to engage with Higher Ed students?
Abby Eddy, the Assistant Director of Digital Engagement at Purdue University, has really perfected the university’s approach to messaging their students during this uncertain time. Abby talks about how she uses social media to bring some levity during these times by embracing pop culture in a way that is relevant to Purdue and speaks to their audience.
In This Episode
04:58 – How Purdue University are using social conversations to engage with students and organize on-demand commencement
11:16 – How different departments and team members have come together to help the university communicate effectively online
13:19 – How Abby’s team manages Purdue University’s brand voice across the board
17:31 – Why it’s important to find a balance between ‘COVID-19 messaging’ Vs. more ‘cheerful’ content
22:30 – How to choose what pop culture moments to play into
23:46 – How Purdue University uses past performance data to cultivate future results
26:46 – An insight into the successful hashtag engagement campaign for the launch of the Purdue Podcast
Quotes From This Episode
“We want to make sure that students have a really great experience because without them, we wouldn’t be here.” – @abbyeeddy
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