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The Right Way to Use Humor in Content Marketing

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Hosted By
Testing LeBreton

Anna Hrach

Convince & Convert
About The Content Experience Show:

Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.

Apple Podcast Reviews:

It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.

Jared Johnson Piano

I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.

The Marketing Book Podcast

Allie LeFevere and Lyndsay Rush, Founders of Obedient, join the Content Experience Show Podcast to discuss strategies for using humor in content marketing.

Allie LeFevere and Lyndsay Rush - Instagram

Why Your Brand Has to Earn the Right to Be Funny

When’s the last time a brand social account made a pop culture reference or “joke” so painfully out-of-touch that it made you wince? Last week? This morning? Far too many brands fail to use humor in content marketing in ways that feel relevant, authentic, or genuinely funny.
Allie LeFevere and Lyndsay Rush are on a mission to change that. Their agency, Obedient, guides clients through the process of building a unique brand voice. Many of their favorite and most successful projects have involved bringing humor to brand personalities and finding levity in even the driest industries.
Allie and Lyndsay explore tailoring brand humor to a specific audience, maintaining consistency, and building trust before attempting an edgy or drastic messaging move. You’ll also hear revealing examples from two recent clients, as well as red flags to heed when introducing humor to your content marketing.

In This Episode

  • Common pitfalls for brands attempting to bring humor or relevance to their messaging.
  • The fascinating tool Allie and Lyndsay use when shaping a client’s brand voice.
  • Two case studies showcasing how Obedient brought levity to two surprising product spaces.
  • The problem with using irreverent brand messaging before you’ve earned it.
  • The importance of consistency and through-lines when developing a brand personality.
  • Allie and Lyndsay’s advice for maintaining a fresh, authentic brand voice.

Quotes From This Episode

“If people don’t really understand you or don’t know you or don’t feel endeared to you in some way, you haven’t earned the right to play.” – @rushbomb
Humor is very humanizing. You're able to have conversations that you can't usually otherwise have. Humor takes the barrier down. Click To Tweet
“How do you bring lightness to something without making light of it?” – @rushbomb
“Humor can be a bit disarming—in a good way. It can bring comfort and reliability.” – @AllieLeFevere

Resources

Content Experience Lightning Round

What comedians do you adore?
Allie loves Conan O’Brien, for both his self-deprecating wit and who he is as a person!
Lyndsay loves Hannibal Buress and John Mulaney for their unique comedic deliveries!
See you next week!

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