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The Stunning Relationship Between Social Media and ADHD

Posted Under: Social Pros Podcast
New Social Pros Cover Image
Hosted By
Jay Baer

Daniel Lemin

Convince & Convert
Jay Baer

Hannah Tooker

Jay Baer

Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

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To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Grant Crowell, Social Media Marketing Manager at Lulu, joins the Social Pros Podcast to share his experience with ADHD and how he has translated that to success in social marketing through social thinking.

Grant-Crowell-InstagramHarnessing the Power of Your Difference

ADHD can be perceived as a crippling hindrance to somebody’s professional and personal success. Harnessing the fast-thinking, subject-hopping, overly-energetic psyche can be a complicated process with many steps. Through a lot of hard work and trial-and-error, Grant has successfully navigated his ADHD diagnosis and emerged with stunning insight into the benefits of ADHD on social media marketing.
Those with the ADHD diagnosis tend to be more empathetic which comes in handy with the rise of social video. Understanding and appreciating the emotional impact of a post makes it easier to replicate with your own content.
Another area where ADHD can be a pro instead of a con is a literal lifetime of experience managing a short attention span. Social media marketing frequently bemoans the decreasing attention span of customers because it makes it harder to capture their focus and move them along the funnel. A marketer that eats, breathes, sleeps, and lives the short-attention span experience is better qualified than most to embrace that modern marketing challenge.

In This Episode

  • Why optimizing your social presence means embracing the visceral impact of video
  • How concise and impactful show notes for videos leads to regular and interested subscribers
  • Why the rise of short attention spans means a focus on storytelling
  • How a slow start that involves more listening than action leads to a solid social strategy
  • Why finding success in modern social marketing means focusing on the power of social thinking


Quotes From This Episode

“Video is such a gift when it comes to social because it is visceral and it captures us emotionally much more than providing information in a text article.” —@grantcrowell
“Slideshare is one of the most underutilized of all content platforms.” —@jaybaer
“The big mistake people make is too much information.” —@grantcrowell
One thought, one slide.” —@grantcrowell
“Social works a lot better when you have a real understanding of big picture business acumen.” —@grantcrowell
“In this day and age, where everybody can get access to information but trust is really hurting, social thinking is the ability to step back, pause, and know how to approach things in context.” —@grantcrowell
“We don’t get the same cues online that we might get face-to-face.” —@grantcrowell
“Social seems to reward impulsivity, and it plays to ADHD behaviors.” —@grantcrowell
“The context is your job.” —@grantcrowell
“Without understanding your difference, it can be a disability.” —@grantcrowell


See you next week!

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