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The surprising social media expectations of Gen Z

Posted Under: Social Pros Podcast
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

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Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

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Jason Dorsey, the President and Lead Researcher of The Center for Generational Kinetics, is our guest on this fascinating episode of the Social Pros Podcast. We discuss how Gen Z thinks when it comes to digital and social, and what brands can learn about selling and marketing to Gen Z.

Study GenerationsThe Surprising Social Media Expectations of Gen Z

Are you still trying to figure out how to reach and connect with Gen Z? New generations are rapidly changing how brands engage with their audiences. The problem is, for many brands, younger generations are still a vast mystery.
Jason Dorsey, the President and Lead Researcher of The Center for Generational Kinetics, potentially knows more about Gen Z than anyone on the planet. He can pinpoint the fundamental differences in how Gen Z thinks about digital and social, and it is manifestly different from what many of us might think.
By studying generations closer and developing a better understanding of how they think, you will be in a much stronger position to create marketing messages that target new generations. Jason shares one truth bomb after another in what is potentially one of the most fascinating episodes of Social Pros that we’ve ever done.

In This Episode:

  • 03:55 – The foundational impact that social media has had on Gen Z
  • 07:21 – How to craft social media messages that Gen Z want to engage with
  • 13:25 – How Gen Z’s can be influential to older audiences that brands want to attract
  • 17:50 – Why Gen Z trusts social media influencers, even though they’re being paid
  • 21:02 – How Gen Z alters their behavior and choices based on online reviews
  • 25:46 – Why brands must agree on the non-negotiables of their organization before deciding what to post on social media
  • 30:38 – How to balance your social media content in a way that attracts Gen Z

Quotes From This Episode:

“Gen Z is driving every major technology trend”
“For the last 5 years, the #1 social cause that Gen Z was concerned about is climate change”
Gen Z trusts social media influencers more than they trust PHDs, experts & academics Click To Tweet


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