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About The Talk Triggers Show:
Same is Lame. Word of mouth is the most effective way to grow any business. But to get people talking, you must do one thing different; something that they do NOT expect. That conversation-starter is called a Talk Trigger.
Each week on The Talk Triggers Show, best-selling author and hall of fame keynote speaker Jay Baer unveils a fast, fun, and most of all unexpected tale of a business that does something distinctly unusual and creates new customers as a result.
Every show is just 6 minutes long – perfect for binging. It’s inspirational, educational, thought-provoking, and often hilarious. If you own or manage a business (large or small), you’ll love it.
On this episode of The Talk Triggers Show, I share a story about how a university increased attendance at their college basketball games by 230%.
It’s no secret that the crowds at a college basketball game don’t hold a candle against the swarm of fans that pack out NBA stadiums across the states.
In fact, the average attendance for a college basketball game is just 4,686 people. And honestly, you can only expect those numbers on a really good day.
On this episode of The Talk Triggers Show, I share a story about a university that once struggled to fill 942 seats in the student section, when giving out tickets for free, and how they increased attendance by 230%. All thanks to a talk trigger that creates a ton of conversation.
If you want to find out how a mediocre basketball team attracts thousands of spectators, despite being in a hyper-competitive sports market, check out episode 10 of The Talk Triggers Show!
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