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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence! (10 YEARS and counting) and has been recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, Zillow, Glossier and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more.
After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us for new interviews or browse our archive of 600+ episodes, as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement.
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Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
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Leaning into social-first content can help you connect to the trends that your audience is already engaged with. The key to great social-first content? Being a content consumer yourself, says our guest this week, Byron Stewart, Associate Director of Social Media at Team Epiphany.
You Need a Consumer-First Mindset
By tapping into the current online culture and trends, you’re in the perfect position to jump onto new opportunities to expand your brand’s reach. That’s what Bryon found when he worked at Foot Locker. As he was scrolling on Twitter at the gym, he spotted an opportunity to jump on a meme about Machine Gun Kelly being a Foot Locker employee. Not long after he posted, the Tweet went viral. This is a perfect example of how you can build social-first content (sometimes with minimal work) with a consumer mindset – a key theme running through this episode with Byron.
Byron shares his advice for social pros who want to leverage trends the right way, take risks, get leadership buy-in for campaigns, and how to work effectively with creators.
We also hear his thoughts on tackling burnout in the era of being “chronically online” and why his top tip for social pros is to commit to continuous learning. The episode leaves us with Byron’s thoughts on the creator economy and his approach to identifying and leveraging emerging trends for different brands.
In This Episode:
- 2:48 – Byron explains his new role at Team Epiphany
- 3:38 – How Foot Locker went viral with a Machine Gun Kelly post
- 8:40 – Advice for social pros to do something similar while protecting their brand
- 10:36 – How Byron stays informed about current culture with a consumer mindset
- 12:46 – How Byron identifies important trends, tracks them, and applies them
- 14:51 – Byron’s take on brand relationships with creators
- 17:35 – The biggest changes in the platforms affecting the creator economy
- 20:02 – Ways he’d like to see Instagram and TikTok evolve
- 22:30 – Byron’s favorite types of content
- 23:59 – How to avoid burnout as a social pro
- 25:45 – How Byron kickstarted the employee advocacy program at Foot Locker
- 29:45 – Advice on getting buy-in to start making employee-generated content
- 31:20 – Why Byron loves being a social media advocate
- 33:00 – Byron’s top tip for social pros
Quotes From This Episode:
“I'm a big advocate for taking risks on social. I think social should be fun. I don't see why you'd be in social if you're not trying to have fun.” Share on X“I think it’s super important to look outside of your space. I think a lot of times as marketers, we kind of get zeroed in on the industry that we’re in. We only pay attention to competitors in our space, but I think the secret is really paying attention to everything outside.”
“I do believe that brands have to invest in the creator economy. I think to reach your audience, you need to build fruitful relationships with these creators.”
Resources:
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