How to Turn Your Personal Brand Into a Business

Tell Us About Yourself!

Dunkin Donuts or Krispy Kreme, Wal Mart or Target, Microsoft or Apple. Many companies offer comparable products yet consumers develop preferences, becoming fiercely loyal in many cases. When it comes to starting a business, chances are there are multiple companies offering a similar product or service, so what makes yours unique?
According to Chris Ducker, founder of Youprenuer, the answer may be easier than you think. It’s you! Rather than building your business around someone else’s model, Chris’ advice is to build around your personal brand.
By putting the unique, human element in front, you can help your business stand out and better connect with the people you wish to reach.

In This Episode

• What it means to have a personal brand and build your business around it
• Why a background in sales is an advantage but not a necessity
• How your business can become someone’s favorite
• How to balance automation with personal, human interactions

Quotes From This Episode

Whether you are running your own business or helping someone else grow theirs, you have a personal brand. Share on X
“A youpreneur is a professional that builds a business around their personality, their experience, and the people that they want to serve.” — @ChrisDucker
“Everything required to become a youpreneur and to flourish can be learned.” — @ChrisDucker

Resources

• Youpreneur
• Rise of the Youpreneur