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Twitter Power User Secrets Revealed

Authors: Jess Madalyn Sklar
Posted Under: Social Pros Podcast
Content Marketing Awards - 2022 Winner Badge - Best Podcast
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Follow Social Pros on LinkedIn.

Sponsored by: ICUC

To inquire about becoming a guest, please email our Executive Producer, Leanna Pham, at

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Madalyn Sklar, Social Media and Digital Marketing Strategist, joins the Social Pros Podcast to discuss the most powerful ways to optimize Twitter for your business.

"With Twitter, you could start a chat and build a movement." -Madalyn Sklar

It’s About the People

For many, the term “social media” often conjures images of selfies, food posts, and ridiculous clickbait headlines. It seems that, like a slang term, the “social” intent of social media has changed into something altogether different.
Instead of endless self-promotion, whether as an individual or as a business, what if social media could become social again? Twitter expert Madalyn Sklar seems to understand just what that looks like and there’s good news: she wants to teach you!
Twitter provides an incredible opportunity to engage with countless people who share your interests, needs, or as a business. People who may have needs that your product or service can meet. By starting or jumping into open dialogues directly with peers and customers, you can create a unique connection that strengthens the community around you.
Not only that, but it will put you and your business in front of people who can directly relate to you and your product.

In This Episode

  • How the shift to 280 characters has affected interactions on Twitter
  • How using video can create a more personal connection through Twitter
  • What most Twitter users could do to improve their interactions
  • How to find relevant Twitter chats and optimize your profile to make a great first impression
  • How to create interactions that can be broadcast over multiple social media platforms

Quotes From This Episode

“Twitter chats are about bringing people together.” Click To Tweet
You can’t own a hashtag but if you’re the only one using it, that can really go a long way in your marketing.” — @MadalynSklar
“Listening and engaging goes such a long way.” Click To Tweet


See you next week!

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