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How Uberflip Determines Who Owns the Content Experience

Authors: Jess Phil Moad
Posted Under: The Content Experience Show
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Hosted By
Jess

Anna Hrach

Convince & Convert

Apple Podcast Reviews:

It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.

Jared Johnson Piano

I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.

The Marketing Book Podcast

Christine Otsuka, Content Marketer at Uberflip, joins the Content Experience Show to discuss her new ebook and who should own the content experience.

Rise of the Content Experience Manager

Rise of the Content Experience Manager

You have a brilliant idea for a piece of content, but once that content has been created the work is far from over. Whether your company is a brand new startup or well established with a large content marketing team, it is crucial that someone is overseeing the overall content experience for your audience.
Great content that is hard to find, engage with, or is presented in a way that doesn’t give your audience a smooth, pleasant experience is a disservice to both your customers and your business. With the new ebook “Who Owns the Content Experience?” Christine Otsuka and Uberflip are determined to help you ensure a great experience for your customers.
By establishing a content experience manager within your organization, you can help your audience engage with your content in a consistent and natural way that brings a greater benefit to them and your business.

In This Episode

  • How to define the content experience
  • Why your business already has a content experience
  • How to determine who should own the content experience
  • Why having a content experience manager is important

Quotes From This Episode

“A content experience is the environment in which your content lives, how it’s structured, and how it compels your prospects and customers to engage with your company.” — @christineotsuka
You have to have someone who has a watchful eye on all of the elements of content experience. Share on X

Resources

Content Experience Lightning Round

Though Christine has never owned a pug, she’s a huge fan of them. She even goes as far as to describe herself as a “pug fanatic!” She owns all kinds of pug memorabilia and as soon as she moves to a place where she can own a dog, buying a pug is first on her to do list!
See you next week!

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