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Using Creativity to Dominate Linkedin Video

Posted Under: Social Pros Podcast
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

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To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


LinkedIn video is still a mystery to many, but we finally crack it on this week’s episode of Social Pros with Allen Gannett, the Founder of TrackMaven and the author of the incredible book, ‘The Creative Curve.’

Using Creativity to Dominate Linkedin VideoCreativity is a learnable skill

Success on social media has a lot to do with timing. Creativity is one thing, but you also need to consider the rate at which people consume content in each social platform as it correlates with the rate of change of that platform.
Founder of TrackMaven, Allen Gannett, articulates it perfectly when he said that to be successful on any social media channel, you must be a citizen of that channel. What you post on Instagram isn’t going to work on Twitter. It doesn’t work like that anymore. You need to understand the subculture of the social channels that you frequent and pay attention to the timing of your schedule cycle.
As the pendulum swings back to organic social, brands have a unique opportunity to get ahead of the curve and make organic social work for them. But, you’ve got to be very channel-specific and not afraid to color outside the lines. Allen believes that creativity is a learnable skill, which means if you’re willing to put the work in, you could be well on your way to becoming a mighty social pro.

In This Episode:

  • 03:52 – What TrackMaven’s data reveals about paid social vs. organic social
  • 09:19 – Why you need to consider the pace of change in social media and how it relates to what you post, and when you post it
  • 11:33 – Why you need to be a citizen of whatever social platform you’re using
  • 16:46 – The importance of being authentically human on social
  • 17:48 – Why creativity should be seen as a learnable skill
  • 27:19 – How Allen uses episodic video content on LinkedIn
  • 29:56 – A look inside Allen’s content publishing schedule and best practices for pleasing LinkedIn’s algorithm

Quotes From This Episode:

People don’t want super polished and super professional content, they want something human, real, and authentic.” – @Allen

There’s no correlation between IQ and creative potential. Click To Tweet

Creativity is a combination of skill, timing, and marketing & distribution.” – @Allen


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