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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
LinkedIn video is still a mystery to many, but we finally crack it on this week’s episode of Social Pros with Allen Gannett, the Founder of TrackMaven and the author of the incredible book, ‘The Creative Curve.’
Creativity is a learnable skill
Success on social media has a lot to do with timing. Creativity is one thing, but you also need to consider the rate at which people consume content in each social platform as it correlates with the rate of change of that platform.
Founder of TrackMaven, Allen Gannett, articulates it perfectly when he said that to be successful on any social media channel, you must be a citizen of that channel. What you post on Instagram isn’t going to work on Twitter. It doesn’t work like that anymore. You need to understand the subculture of the social channels that you frequent and pay attention to the timing of your schedule cycle.
As the pendulum swings back to organic social, brands have a unique opportunity to get ahead of the curve and make organic social work for them. But, you’ve got to be very channel-specific and not afraid to color outside the lines. Allen believes that creativity is a learnable skill, which means if you’re willing to put the work in, you could be well on your way to becoming a mighty social pro.
In This Episode:
- 03:52 – What TrackMaven’s data reveals about paid social vs. organic social
- 09:19 – Why you need to consider the pace of change in social media and how it relates to what you post, and when you post it
- 11:33 – Why you need to be a citizen of whatever social platform you’re using
- 16:46 – The importance of being authentically human on social
- 17:48 – Why creativity should be seen as a learnable skill
- 27:19 – How Allen uses episodic video content on LinkedIn
- 29:56 – A look inside Allen’s content publishing schedule and best practices for pleasing LinkedIn’s algorithm
Quotes From This Episode:
“People don’t want super polished and super professional content, they want something human, real, and authentic.” – @Allen
There’s no correlation between IQ and creative potential. Click To Tweet
“Creativity is a combination of skill, timing, and marketing & distribution.” – @Allen
Resources:
- Get the new State of Marketing report for free from Salesforce
- Find out more about the community at SocialMedia.org with a special form for Social Pros listeners
- Read Salesforce’s FREE e-book, 50 Social Media Best Practices
- Learn more about TrackMaven and how it can help you analyze marketing performance across every channel
- Read Allen Gannett’s book, The Creative Curve
Allen Gannett
What’s your one tip for becoming a social pro?
Build up your personal social media first, practice, and get really good at it because it also acts as an inherent resume.
If you could do a Skype call with any living person, who would it be?
Allen would choose to have a video interview with Kylie Jenner, who is incredibly misunderstood and also a savvy social media user and businesswoman.
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