LinkedIn video is still a mystery to many, but we finally crack it on this week’s episode of Social Pros with Allen Gannett, the Founder of TrackMaven and the author of the incredible book, ‘The Creative Curve.’
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Full Episode Details
Creativity is a learnable skill
Success on social media has a lot to do with timing. Creativity is one thing, but you also need to consider the rate at which people consume content in each social platform as it correlates with the rate of change of that platform.
Founder of TrackMaven, Allen Gannett, articulates it perfectly when he said that to be successful on any social media channel, you must be a citizen of that channel. What you post on Instagram isn’t going to work on Twitter. It doesn’t work like that anymore. You need to understand the subculture of the social channels that you frequent and pay attention to the timing of your schedule cycle.
As the pendulum swings back to organic social, brands have a unique opportunity to get ahead of the curve and make organic social work for them. But, you’ve got to be very channel-specific and not afraid to color outside the lines. Allen believes that creativity is a learnable skill, which means if you’re willing to put the work in, you could be well on your way to becoming a mighty social pro.
In This Episode:
03:52 – What TrackMaven’s data reveals about paid social vs. organic social
09:19 – Why you need to consider the pace of change in social media and how it relates to what you post, and when you post it
11:33 – Why you need to be a citizen of whatever social platform you’re using
16:46 – The importance of being authentically human on social
17:48 – Why creativity should be seen as a learnable skill
27:19 – How Allen uses episodic video content on LinkedIn
29:56 – A look inside Allen’s content publishing schedule and best practices for pleasing LinkedIn’s algorithm
Quotes From This Episode:
“People don’t want super polished and super professional content, they want something human, real, and authentic.” – @Allen
Build up your personal social media first, practice, and get really good at it because it also acts as an inherent resume.
If you could do a Skype call with any living person, who would it be?
Allen would choose to have a video interview with Kylie Jenner, who is incredibly misunderstood and also a savvy social media user and businesswoman.
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