LinkedIn video is still a mystery to many, but we finally crack it on this week’s episode of Social Pros with Allen Gannett, the Founder of TrackMaven and the author of the incredible book, ‘The Creative Curve.’
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Creativity is a learnable skillSuccess on social media has a lot to do with timing. Creativity is one thing, but you also need to consider the rate at which people consume content in each social platform as it correlates with the rate of change of that platform.
Founder of TrackMaven, Allen Gannett, articulates it perfectly when he said that to be successful on any social media channel, you must be a citizen of that channel. What you post on Instagram isn’t going to work on Twitter. It doesn’t work like that anymore. You need to understand the subculture of the social channels that you frequent and pay attention to the timing of your schedule cycle.
As the pendulum swings back to organic social, brands have a unique opportunity to get ahead of the curve and make organic social work for them. But, you’ve got to be very channel-specific and not afraid to color outside the lines. Allen believes that creativity is a learnable skill, which means if you’re willing to put the work in, you could be well on your way to becoming a mighty social pro.
“People don’t want super polished and super professional content, they want something human, real, and authentic.” – @Allen
There’s no correlation between IQ and creative potential. Click To Tweet
“Creativity is a combination of skill, timing, and marketing & distribution.” – @Allen
Allen Gannett
What’s your one tip for becoming a social pro?
Build up your personal social media first, practice, and get really good at it because it also acts as an inherent resume.
If you could do a Skype call with any living person, who would it be?
Allen would choose to have a video interview with Kylie Jenner, who is incredibly misunderstood and also a savvy social media user and businesswoman.
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