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About Social Pros Podcast:
Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.
iTunes Reviews:
It wasn't enough that Jay Baer wrote a book, has an amazing blog and does amazing work -- he now had to add podcasting to his arsenal. Break a leg!
@NathanRKingI started following Jay on Twitter about a year ago and have really appreciated the great content he has put out. This podcast goes above and beyond though, and really gets to the meat of what is going on in the social and digital media space. Keep up the good work @jaybaer!
@phaskellThis show is so good that I can't stop listening to it. Learn how to use social media and ecommerce to grow your business.
@jacpol74Thank you so much for providing this not only interesting show, but also fun!
@BrieGF
LinkedIn video is still a mystery to many, but we finally crack it on this week’s episode of Social Pros with Allen Gannett, the Founder of TrackMaven and the author of the incredible book, ‘The Creative Curve.’
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Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
Creativity is a learnable skill
Success on social media has a lot to do with timing. Creativity is one thing, but you also need to consider the rate at which people consume content in each social platform as it correlates with the rate of change of that platform.
Founder of TrackMaven, Allen Gannett, articulates it perfectly when he said that to be successful on any social media channel, you must be a citizen of that channel. What you post on Instagram isn’t going to work on Twitter. It doesn’t work like that anymore. You need to understand the subculture of the social channels that you frequent and pay attention to the timing of your schedule cycle.
As the pendulum swings back to organic social, brands have a unique opportunity to get ahead of the curve and make organic social work for them. But, you’ve got to be very channel-specific and not afraid to color outside the lines. Allen believes that creativity is a learnable skill, which means if you’re willing to put the work in, you could be well on your way to becoming a mighty social pro.
In This Episode:
- 03:52 – What TrackMaven’s data reveals about paid social vs. organic social
- 09:19 – Why you need to consider the pace of change in social media and how it relates to what you post, and when you post it
- 11:33 – Why you need to be a citizen of whatever social platform you’re using
- 16:46 – The importance of being authentically human on social
- 17:48 – Why creativity should be seen as a learnable skill
- 27:19 – How Allen uses episodic video content on LinkedIn
- 29:56 – A look inside Allen’s content publishing schedule and best practices for pleasing LinkedIn’s algorithm
Quotes From This Episode:
“People don’t want super polished and super professional content, they want something human, real, and authentic.” – @Allen
There’s no correlation between IQ and creative potential. Click To Tweet
“Creativity is a combination of skill, timing, and marketing & distribution.” – @Allen
Resources:
- Get the new State of Marketing report for free from Salesforce
- Find out more about the community at SocialMedia.org with a special form for Social Pros listeners
- Read Salesforce’s FREE e-book, 50 Social Media Best Practices
- Learn more about TrackMaven and how it can help you analyze marketing performance across every channel
- Read Allen Gannett’s book, The Creative Curve
Allen Gannett
What’s your one tip for becoming a social pro?
Build up your personal social media first, practice, and get really good at it because it also acts as an inherent resume.
If you could do a Skype call with any living person, who would it be?
Allen would choose to have a video interview with Kylie Jenner, who is incredibly misunderstood and also a savvy social media user and businesswoman.
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