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What It Takes to Create a Wildly Successful Podcast

Authors: Jess Joel Comm
Posted Under: The Content Experience Show
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Hosted By
Jess

Anna Hrach

Convince & Convert
About The Content Experience Show:

Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.

Apple Podcast Reviews:

It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.

Jared Johnson Piano

I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.

The Marketing Book Podcast

Joel Comm, Co-host of the Bad Crypto Podcast, joins the Content Experience Show to discuss creating a podcast that earned over 3.5 million downloads in less than one year and how to approach starting one of your own.

Got Something to Say?

Got Something to Say?

Should you start a podcast? Considering the success many businesses have had through podcasting, the seemingly obvious answer would be yes. But is there a deeper question to answer here?
Take a step back to when you started your business in the first place. Most likely, you didn’t decide to embark on this journey simply because other people have been very successful. You had to start with a product. If you have a product you believe in and that you believe will enrich the lives of others, then by all means, start a business!
Similarly, before deciding to start a podcast, you must take a step back and ask yourself, “Do I have something I need to say?” This is the question posed by Joel Comm, co-host of the wildly successful Bad Crypto Podcast, which has gained over 3.5 million downloads to date. According to him, starting a podcast isn’t a simple marketing decision for your business. It’s not a clear-cut, “Yes, every business should have a podcast,” kind of situation. But if you have a message and a passion for sharing it, it’s time to think about diving in!

In This Episode

  • How to approach starting a podcast.
  • What things are essential for starting a podcast.
  • How to approach sponsorship as the podcast grows.
  • Ways to promote a podcast.

Quotes From This Episode

“Content is content. It’s finding a way to communicate what it is you want to say to your audience in a way that they want to consume it.” — @joelcomm
Everything that you do as a business person—successes and, especially, your failures—add to your skill stack. Click To Tweet
If you've got a message so compelling that others want to share it for you, you've achieved marketing Nirvana. Click To Tweet

Resources

Content Experience Lightning Round

What’s your go-to media for entertainment?
It all depends on the situation. When it’s nice out, Joel likes to be outside and active, so he enjoys podcasts ranging from Mike Rowe’s The Way I Heard It to shows about online gaming. When it comes to TV, he’s currently watching Breaking Bad for the third time! He’s also a huge fan of Arrested Development for something more on the lighter side.
See you next week!

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